MAC has tapped Stacy ‘Fergie’ Ferguson, the Grammy Award-winning singer, as the next Viva Glam spokeswoman.
The chanteuse is the latest in a long line of Viva Glam celebrity spokeswomen – which include Eve, Dita von Teese, Mary J. Blige, Missy ‘Misdemeanor’ Elliott, and Pamela Anderson. The deal includes an ad campaign featuring Ferguson, which breaks in February, as well as a new limited edition MAC Viva Glam Lipglass.
In 1994, MAC introdued Viva Glam, an outspoken deep red that was universal in its appeal and glamour. Since then, the MAC Viva Glam campaign has raised more than $95 million dollars to benefit the MAC AIDS Fund, which supports people living with HIV/AIDS globally.