Iconix Brand Group, Inc. announced today that it has entered into an exclusive global licensing agreement with Elizabeth Arden for the development, marketing and distribution of men’s and women’s fragrance, cosmetics, and skincare products for its leading lifestyle apparel brand Rocawear. The debut fragrance is due in stores in the fall of 2008.
“We are excited to partner with an industry giant such as Elizabeth Arden,” Jay-Z said. “The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”
“Elizabeth Arden and Iconix have a successful history together, and we are thrilled to grow our relationship with this dynamic collaboration,” said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. “The Rocawear name connects with the customer we want to attract. Adding Rocawear to our lineup of lifestyle fragrance brands allows us to further diversify our multi-dimensional brand portfolio and expand our reach to a young, modern consumer. Elizabeth Arden’s leadership in fragrance, coupled with the creative involvement of Shawn “Jay-Z” Carter and the team at Rocawear and Iconix, will provide us with a strong platform for success,” added Beattie.