On November 15th, Eve and Dita Von Teese were on hand at the MAC store in NYC to mark a momentous milestone for the MAC Aids Fund – $100 million raised to help fight HIV and AIDS around the world! The money represents the sale, over the past 13 years, of more than 7.1 million VIVA GLAM lip products – of which 100% of the sale price has gone to the work of the Fund.
Helping to drive fundraising for the MAC AIDS Fund have been a host of celebrity spokespeople; each connected with a specific shade of VIVA GLAM Lipstick, these 16 spokespeople have made public appearances and appeared in advertisements to raise money and awareness for the fight against HIV and AIDS. The inaugural VIVA GLAM spokesperson was performer, RuPaul. Since then, others have joined the ranks, including Mary J. Blige, Sir Elton John, Missy Elliott, Boy George, Linda Evangelista, Chloë Sevigny, Christina Aguilera, Pamela Anderson, and Debbie Harry. Currently the faces of the MAC AIDS Fund are R&B artist, Eve and burlesque star, Dita Von Teese.
“The celebrities who have joined us over the years embody the spirit of MAC and the MAC AIDS Fund – Every Race, Every Sex, Every Age,” said MAC AIDS Fund Chairman and MAC President, John Demsey. “By bringing these new faces to VIVA GLAM, we have been able to keep not only the brand but the cause fresh for consumers, helping to drive the MAC AIDS Fund to new levels.”