Last month, Beauty.com launched new industry-leading features to its recently redesigned web store. Visitors to the site now have direct online access to personalized, comprehensive recommendations for skin and hair care regimens across multiple brands and price points.
“These innovative tools are bringing the traditional makeup counter experience closer to our online beauty customers by showing them products specifically selected for their individual needs and concerns,” said Dawn Lepore Chairman and CEO of drugstore.com. “This compelling and informative shopping experience makes is easier for customers to make choices that are right for them.”
The individually designed plans recommend products from more than 200 prestige beauty brands now available on beauty.com, which is owned by drugstore.com, a leading online provider of health, beauty, vision and pharmacy products.
With it’s revamped look, “Fragrance Finder” function, and free samples with purchase, Beauty.com is looking a lot like another online beauty retailer. Here’s a hint: S_PHORA
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