My friend Shannon, from A Girl’s Gotta Spa, sent me the following article. It’s a pretty insightful and interesting read – so, enjoy!
Pierce Mattie PR Names the Top 20 Hottest Publications To Watch In 2008
Written by Shannon Nelson for Pierce Mattie Public Relations
Pierce Mattie Public Relations has comprised a list of the hottest magazines ranging from industry leaders, quickly emerging stand outs, as well as publications that will be launching in 2008.
1. Vogue: Not having Vogue on the list would be a crime. Under Anna Wintour’s guidance, Vogue continues to remain a publication with an old fashioned sense of sophistication that is still able to capture women’s attention and create buzz among it’s demographic.
2. Esquire: Not only can Esquire boast a circulation bordering on the 1 million mark, but their website is ranked #2 by MinOnline.com for achieving the highest page views (4,417,927) and unique visitor count gains for a magazine brand in 2007.
3. Domino: With home magazines on the rise, Domino is emerging as a stand out publication. Under the helm of Editor in Chief Deborah Needleman, Domino has found success in relating to readers who are just as savvy about the style of their home as they are to the fashion that they wear.
4. Brides: Bridal magazine titles have increased 96% since 2002 and Brides magazine still has remained a powerhouse with the highest circulation, leading the way among their competitors.
5. Cookie: Parents who aren’t looking to compromise on style and aesthetics have found the perfect outlet in Cookie. Increasingly popular among fashionista’s who have graduated on to motherhood, Cookie’s focus on style, beauty and home décor has resonated with a sophisticated audience.
6. Real Simple: Time is a luxury and Real Simple has struck a chord with female readers looking to simplify their hectic lives. In this fast paced society, this easy to read publication continues to surge in popularity bordering on a circulation just shy of 2 million.
7. W: The fashion bible of the industry has been and will always be a must-read magazine. Those in the know are readers of W.
8. Genlux: Regional magazines are among the fastest growing in the publishing industry; in fact they were king in 2007 as the largest magazine category while Luxury magazines had the second highest launch rate in 2007. Genlux is the best of both worlds as a Los Angeles luxury-driven magazine; it’s the one magazine that has both editors and consumers raving.
9. Conde Nast Portfolio: This business publication for the influential executive trendsetters already has a circulation of 350,000 and it’s only been on newsstands less than 12 months. The business community is applauding Editor in Chief, Joanne Lipman, for this must-read that is sure to continue being hot in 2008.
10. Nylon: Nylon is the thinking fashionista’s style magazine. Consumers respond to Nylon’s smart writing and substance-based editorial.
11. Lucky: Despite an impending recession, women love to shop. Lucky brings the best style to the consumer from all price points, who right now, are all about knowing their options.
12. O, The Oprah Magazine: This goes without saying, whatever Oprah touches turns to gold. With a circulation of roughly 2.5 million, O magazine remains hot with no signs of burning out.
13. Garden & Gun: Amazingly the Evening Post Publishing Co. found a way to mix sporting life and southern landscapes as if it were completely natural. Being southern never looked so good.
14. Martha Stewart Living: Covering a broad spectrum of topics, Martha Stewart Living defines the home décor category. To date, Omnimedia’s hit publication is unparalleled in circulation (just over 2 million) and website traffic.
15. ZooZoom: As digital publications are becoming more prevalent, ZooZoom’s cinematic editorials are catching the eyes of those who view fashion as art. Visually appealing for the fashion intellectual, ZooZoom distinguishes itself from other digital magazines as the original online glossy.
16. Organic Spa: Co-Founder & Editor-in-Chief, Mary Bemis has created a quite fervor among spa lifestyle enthusiasts. Just launched in January of 2007, Organic Spa has found its way onto the shelves of Whole Foods reaching a circulation of over 40,000 of those looking for the true meaning of Spa.
17. New York Look: Just launched at the end of November by New York Magazine, consider New York Look your supplement to Fashion Week. The imagery is mesmerizing with an insider’s view backstage, front row and even atop the runway.
18. IQONS: Following the success of the fashion industry’s answer to social networking, IQONS.com is launching its namesake magazine internationally in February during New York Fashion Week. Iconic fashion designer, Diane Pernet, will be Editor-in-Chief and with contributions from the IQONS community, the magazine is sure to be a success.
19. On Makeup Magazine: The February 2008 launch of On Makeup Magazine from The Powder Group is sure to catch the eye of makeup artists (both current and aspiring) as well as consumers with a love for the cosmetics industry. Positioned as distinctively pro-driven and consumer-friendly, we’re sure this quarterly publication will have readers rioting for it to be published monthly.
20. Latina: Ethnic magazine titles rose by 52% in 2007 and Latina, since 2003, has become one of the top ten fastest growing magazines in America. Its growth continues to surge and doesn’t show any signs of slowing down.