In October, I scooped you – revealing that MAC had tapped Stacy ‘Fergie’ Ferguson to be the next MAC Viva Glam spokeswoman. Now here’s a sneak peek of the new ad campaign, debuting in May 2008 (the corset she’s wearing weighs 20 pounds).
While not striking a pose in front of the camera, The Dutchess played mixtress behind the scenes; she helped create a special-edition Viva Glam VI Lipglass, which will hit MAC counters in March.
“I went through about 10 shades before deciding on this one,” Fergie said. “It is a pink-tinged mauve that’s very soft and will look good on a lot of different skin tones — it’s the universal easy color to wear.”
Her song, Glamorous, was also remixed as ‘Viva Glamorous’ – and will be played in MAC stores.
Fergie is the latest in a long line of Viva Glam celebrity spokespeople. “I’ve been a fan of the campaign since the early days, and I remembered when RuPaul and Mary J. Blige did it,” she said. “They pick controversial people who aren’t afraid to speak their mind, and that’s definitely me. I’m very proud to be a part of it.”
Since MAC Viva Glam campaign has raised more than $100 million dollars to benefit the MAC AIDS Fund, which supports people living with HIV/AIDS globally.