Marimekko has been busy lately. First, the Finnish textile and clothing design company inspired Manolo Blahnik’s Spring/Summer ’08 collection. Then we learned that Marimekko agreed to lend their bold prints to H&M’s Spring ’08 collection.
Now, it turns out that they’re taking the leap from fashion to beauty. Avon formed an exclusive collaboration with Marimekko, to license its signature Unikko pattern to create a limited edition cosmetics collection. The Marimekko for Avon Color Collection will include eye shadow, face powder, lipgloss, mascara and accessories.
“Avon is committed to the vision that all women should have access to great style and fashion. We’re thrilled to partner with global design powerhouse Marimekko – we are so impressed with their great reputation for creating fun, lively, fashion-forward designs. We feel confident that our customers will enjoy the merger of Marimekko’s energetic designs with the innovation of the Avon Color Brand,” said Geralyn Breig, Senior Vice President and Brand President for Avon Products, Inc.
The Marimekko for Avon Color Collection is slated to launch later this year in the U.S., Europe, Mexico and Asia.