Sally Hansen is partnering with Carmindy, the makeup artist on TLC’s “What Not to Wear,” to launch a line of color cosmetics designed to enhance women’s natural assets.
Sally Hansen Natural Beauty Inspired by Carmindy, will be available in drugstores and other mass market stores this Spring.
“This is the collection of makeup that I always wanted to create,” Carmindy said of Natural Beauty. “Finally, a natural line of makeup that enhances women’s natural beauty.”
Natural Beauty is formulated with minerals, natural extracts and active botanicals; and the products are also 100 percent paraben-free. Prices range from $7.95 for eyeliner to $12.95 for powder.
Look for magazine advertisements beginning in April.