Sally Hansen is partnering with Carmindy, the makeup artist on TLC’s “What Not to Wear,” to launch a line of color cosmetics designed to enhance women’s natural assets.

Sally Hansen Natural Beauty Inspired by Carmindy, will be available in drugstores and other mass market stores this Spring.

“This is the collection of makeup that I always wanted to create,” Carmindy said of Natural Beauty. “Finally, a natural line of makeup that enhances women’s natural beauty.”

Natural Beauty is formulated with minerals, natural extracts and active botanicals; and the products are also 100 percent paraben-free. Prices range from $7.95 for eyeliner to $12.95 for powder.

Look for magazine advertisements beginning in April.

2 Comments on New From Sally Hansen: Natural Beauty

  1. yayer
    April 1, 2008 at 9:52 PM (10 years ago)

    omg. when i heard about this i went straight to my cvs store. i love carmindy and i love makeup that won’t do horrendous things to your skin. i bought the lip gloss in mystical and it’s a great color, with not too much shine or sparkle. it also feels like butter on your lips .. in a good way. her line is soo complete, too. she has everything you could need … eye bases, the basics, dual eye shadows .. and my favorite .. face primer for 10 dollars. the mascara, foundation, and everything else cost more than most brands at the drugstore, but it’s good for you so i think it’s justified. thanks carmindy!

  2. Just Me in NYC
    April 27, 2008 at 10:30 PM (10 years ago)

    Yes Yes i just bought some myself and so far i love it!! I hadn’t even heard about it but was looking for Organic or Paraben Free make up when i came upon it. I will def buy more!!!