Remember Salon Selectives? The popular brand of the ‘80s and ‘90s that made women feel like they just stepped out of a salon? Well, Salon Selectives is hoping to capitalize on nostalgia and get back into the hair grooming game.
“The re-introduction of Salon Selectives represents a great opportunity for our company,” said Dr. Eugene Zeffren, CEO of SSB, the company that distributes and markets Salon Selectives. “Our research shows that the brand still has over 80 percent awareness among our target consumers. These women don’t just remember the Salon Selectives name, they retain a host of other positive associations, including the apple scent and the customized hair care message – they can even sing the jingle.”
Starting in March 2008, Salon Selectives will be returning to the shelves with updated packaging and new formulas – but will retain trademarks such as pink bottles, apple fragrance, and customization.
There are 18 items in the line, with three shampoos, five conditioners and 10 styling and treatment products – ten of which are now available for purchase on drugstore.com. And according to Women’s Wear Daily, the marketing plan includes TV and print ads that will run startng beginning in April.
I so hope they resurrect the old jingle. Speaking of which, check out this old-school Salon Selectives commercial I dug up on YouTube. Perhaps this will jog your memory…