Gwen Expands Her Empire With Harajuku Lovers

harajuku+ad Gwen Expands Her Empire With Harajuku Lovers
This Fall, Gwen Stefani will debut Harajuku Lovers, a collection of five new fragrances. The perfumes will be bottled in “dolls” designed by Stefani, based on herself and her backup dancers, The Harajuku Girls – Love, Angel, Music and Baby.

harajuku+bottles Gwen Expands Her Empire With Harajuku LoversLove is a sensuous floral with notes of bergamot, pink pomelo, peach, bamboo leaf mist, watery peony, living hydroponic lace rose, jasmine sambac, nectarine blossom, creamy paperwhites, Egyptian jasmine, ylang ylang, vanilla orchid, musk and blond wood.

Lil’ Angel is a fruity floral with notes of raspberry, cranberry, blackberry, pineapple, pear blossom, candied violet, sugared rose, lollipop accord, hinoki wood and crystal amber.

Music is a delicate floral with notes of clementine, sparkling pear, jasmine sambac, sweet pea, honeysuckle, vanilla, skin musk and sleek woods.

Baby is a powdery musk with notes of freesia, bergamot, white rose, orange flower, tiare flower, jasmine petals, white musk, soft woods, heliotrope, vanilla and violet.

G is a modern gourmand with notes of mandarin, fresh coconut, apple skin, jasmine sambac, freesia, magnolia vapor, coconut cream, white sandalwood and cottonwoods.

harajukugirlsandgwen Gwen Expands Her Empire With Harajuku Lovers“I didn’t think this project would actually come to life,” Stefani said. “The idea that Coty would let me do five different fragrances for Harajuku Lovers was a fantasy. But it really had to be five, because that’s what the world is. Each girl has her own personality and sense of style. We’re all saying something different with unique personalities.”

Though her new fragrances haven’t yet been released, Gwen is already thinking about the future, and how she will continue to build her empire.

“I would love to have a full L.A.M.B. beauty line one day,” she told WWD. “It makes sense. I’ve always loved doing my hair and makeup and getting all dressed up. When I have a party or an event to go to, getting ready is just as much fun as actually going out.”

In the U.S., the collection will be sold in some department and specialty stores, including Macy’s, Nordstrom, Dillard’s and Sephora. The lineup will also be sold in 17 international markets, including Japan, the U.K., France, Australia, Germany and China.

Harajuku Lovers will hit stores in September, and each scent will be available in two sizes: $45 for 30 ml. and $25 for 10 ml. A coffret, which includes solid perfume versions of all five, will be on counter later this fall as a permanent addition to the collection, and will retail for $60. “They’re value-priced to encourage multiple purchases,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige.

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