Kim Vo’s new haircare line mixes old school with new school. The celebrity hairstylist’s products marry Vietnamese botanicals and French Nanotechnology.
As a child, Vo used to watch his Vietnamese grandmother wash her hair with rice wine to make it shine. So when he set out to create his line of hair products, naturally, he asked her to consult. The ingredients in Vo’s line include rice, soy, lotus, and seaweed. But the line’s secret weapon is Boket, known for thousands of years in Vietnam as the secret to beautiful, healthy hair. Boket pods have a high sugar content – which locks in moisture and nutrients, and results in a silky, shiny hair.
ME-10, created by the latest French nanotechnology, is the second main active ingredient in the line. The scientifically advanced silicone conditions dry, damaged locks. It also extends and enhances hair color because it penetrates the cuticle on a cellular level.
The Kim Vo product line includes: Moisturizing Shampoo, Moisturizing Conditioner, Moisturizing Masque, Volumizing Shampoo, Volumizing Conditioner, Volumizing Masque, Styling Crème, Dry Serum, Glaze, Root Booster, Weightless Hairspray, and Texturizing Paste.