I’m addicted to magazines. No, really. I have a problem. Every month, I buy every fashion/beauty/celebrity gossip mag you can name and read them cover to cover. And I don’t subscribe because I can’t bear spying one of my faves on a magazine rack before it shows up in my mailbox. Yeah, it’s an expensive compulsion.

Anyway, my husband marvels how I can spend hours reading one of my mags. I dog-ear pages and take copious notes so that I can later share with all of you. For the past few months, I’ve been seeing these ads – towards the back of the magazine – for this new invention called SPINLASH. This mascara has a rotating brush that simultaneously separates, organizes, shapes, coats, lengthens and volumizes eyelashes. Allegedly. Sounds amazing, right? But how credible can this product be when it’s pictured right next to that weight-loss supplement ad (you know the one with the woman wearing the same neon bikini in her before and after pics)?

So I got my hands (and lashes) on SPINLASH to see if the product lives up to the hype. And to my surprise, it did! Here’s the dish…

SPINLASH uses a rotating rubber brush that simultaneously combs and coats lashes. The motion of the rotating brush is slow and steady, so there’s no need to fear putting this near your eyes. The brush rotates 360 degrees in both directions for upper and lower lashes, and to accommodate right and left-handed users. It comes with either black or brownish black mascara that is safe for contact lens wearers…but the best part about SPINLASH is that you can use it with your favorite mascara! Just use your mascara’s regular brush to apply to the SPINLASH brush…it’s really just that easy.

SPINLASH retails for $14.95 and is available at Target, CVS, Claire’s and other mass retailers nationwide – as well as at SPINLASH.com.

10 Comments on SPINLASH!!!

  1. Laurie
    April 14, 2008 at 6:06 PM (10 years ago)

    I’m skeptical on this one – I fear mascara spatter all over the face!

    Also – my husband convinced me to subscribe to all my mags because it was cheaper (and it is.) But I see your point. I still haven’t received my May Marie Claire in the mail and was not very happy to see Tina Fey hanging out on the cover at Borders yesterday. Get in my mailbox!

  2. Diana
    April 14, 2008 at 6:15 PM (10 years ago)

    Hi, Daneen! I saw Spinlash at Target yesterday and was tempted to buy it but I had my doubts if it worked. Now I know it does! Do you happen to have any pics of the results? Thanks 🙂

  3. Critty
    April 14, 2008 at 6:32 PM (10 years ago)

    I have been seeing these … interesting idea although I like my mascara wand. I love magazines too, but I am starting to feel guilty about all the trees I am killing. Everyday there is at least one mag in the mailbox – eek!

  4. makeup loves me
    April 14, 2008 at 7:07 PM (10 years ago)

    i kinda love this thing also 🙂

  5. Daneen
    April 14, 2008 at 8:29 PM (10 years ago)

    I’ll try to post pics tonight.

  6. Always In Style
    April 16, 2008 at 5:26 PM (10 years ago)

    interesting idea but i’m a little scared to put a rotating brush so close to my eye — disaster written all over it!

  7. Daneen :)
    April 16, 2008 at 5:31 PM (10 years ago)

    It spins very slowly, so it’s totally safe. In fact, I was kinda disappointed it didn’t spin faster. Just keep the drinking to a minimum and you’ll be fine.

  8. Nicole
    April 18, 2008 at 4:16 PM (10 years ago)

    I saw this at Target last night! I kind of assumed it would be “all hype” lol, but thanks for the review!


  9. snb-the glamourista
    April 23, 2008 at 2:18 AM (10 years ago)

    i bought one last weekend and it was dead out of the box. then i read that you are supposed to replace the whole unit every 60 days. so basically, i spent 15 bucks for nothing. i wrote the company and they will replace it, but i’m jaded. baaad experience. wasted money.

  10. Marissa
    May 6, 2008 at 11:45 PM (10 years ago)

    The girls over at LatestBeauty didn’t have such a great experience with it either, snb!