When I first heard that Josh Hartnett was teaming up with Armani for their newest men’s fragrance, I thought, “It’s a match made in heaven…if the cologne’s name is Unibrow.”
Alas, the name doesn’t have anything to do with Josh’s fuzzy lower-forehead. He will be the face of Emporio Armani Diamonds for Men, which will be unveiled next month during Spring/Summer fashion week in Milan.
Giorgio Armani said of Hartnett: “Both on and off screen he has a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.” Apparently, Mr. Armani hasn’t seen Pearl Harbor, Hollywood Homicide, The Black Dahlia, Halloween H20…
In other men’s fragrance news, Jennifer Lopez will release her first masculine fragrance, Deseo for Men, this September.
“I wanted to capture the intimate and personal nature of a man who is sexy, yet strong,” says J.Lo. “Deseo means desire. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture.”
The fragrance has “top notes of lemon, yuzu, red berries and cedar leaf; a heart of tobacco leaves, guaicwood and orris, and a dry down of sandalwood, cedarwood, patchouli, amber and vanilla.”
The Deseo for Men collection will include Eau de Toilette (1.7 oz for $45 and 3.4 oz for $55), a 3.4 oz aftershave balm ($40), and a 2.4 oz deodorant ($16).