I adore Sephora as much as your average makeup addict. For skincare, hair products, and color cosmetics, Sephora and I are BFF. But when it comes to nail polish, we’re more like frienemies.

For what seems like forever, they’ve been coming up seriously short in that department. I mean, the beauty emporium isn’t completely bereft of nail lacquer…but you don’t have much to choose from in terms of brands or shades.

When Sephora unveiled NARS Orgasm nail polish a few months ago, I thought it might be enough to mend this rift in our relationship. But I wasn’t particularly impressed by the orange creamsicle-like color on my tips. Nice try, Sephora…but no dice.

Now, I hear that OPI has teamed up with Sephora to create Sephora By OPI, a collection of 54 stylish shades – each with a price tag of $9. I think this is another of Sephora’s thinly-veiled attempts to woo me and get back in my good graces. And by the sound of this line, it’ll likely work.

Sephora By OPI will include a base coat, top coat, nail color drying drops, remover, and on-trend colors. The long-lasting, chip-resistant polishes are free of DBP, Toluene, and Formaldehyde. Sephora by OPI Nail Polish will be available at Sephora stores in early August, and on Sephora.com in late July.

I haven’t gotten my hands on this collection yet, but with names like Don’t Go There, I’m With Brad, Never Enough Shoes and Metro Chic, how could it be bad?

For a sneak peek at the polishes, pop on over to Beauty And The Blog.


4 Comments on Sephora Finally Nails It: Beauty Behemoth Makes Nice With OPI

  1. Smirking Cat
    July 1, 2008 at 7:39 PM (10 years ago)

    I didn’t really need another excuse to hang out at Sephora… 🙂 I need to just get a job there.

  2. Michelle
    July 1, 2008 at 8:26 PM (10 years ago)

    LOL, smirking cat! I know–like I really want to give them even more of my hard-earned money, but I love OPI polish, and I have a feeling there will be some great shades.

  3. sdpfeiffy
    July 1, 2008 at 11:51 PM (10 years ago)

    Just discovered your fabulous blog 🙂 Thanks for the great info and entertainment! Re: Sephora by OPI, I’m hoping they have the pro wide brush. My wallet is hoping they don’t. 😛

  4. Krystal
    July 3, 2008 at 1:34 AM (10 years ago)

    I am soooo excited to know this! I love sephora and go there whenever I’m in a city that has one…and I only wear OPI – I love their shades and it is long lasting. sooooo excited!