This fall, Fresh will expand its fragrance portfolio with a new scent, Strawberry Flowers, created in celebration of Sephora’s 10th anniversary. The company is also expanding its bath and body, skin care and makeup offerings with a bevy of new beauty products.
Launching exclusively at Sephora in September, Strawberry Flowers Eau de Parfum is a fruity floral scent, designed specifically for a younger, Sephora customer. The fragrance, inspired by the scents of a typical spring morning, is composed of top notes of mandarin, yuzu and white peach, middle notes of mountain strawberries, freesia, orange blossom and osmanthus, and base notes of orris, musk and white woods.
Also in September, Fresh will debut the Fig Apricot body care collection, based on its top-selling Fig Apricot Eau de Parfum, which launched a decade ago. The collection will include a bath/shower gel and a body cream and will be sold at Barneys, Neiman Marcus, Sephora, Saks Fifth Avenue and Bluemercury.
Fresh’s fall color collection includes the Imperial Bedroom Face Palette, and a new Firebird Mascara. The palette’s cream-based colors include iridescent pearl and warm antique gold eye shades, an opalescent black eyeliner, a shimmer highlighter for the cheeks and a deep red gloss for the lips. Inspired by a Russian fairy tale and based on the company’s best-selling mascara, Fresh Supernova, Firebird is designed to thicken, lengthen and curl lashes. “Supernova gives your lashes a thick, dark and more defined look, whereas the soft lightweight fibers on the Firebird brush gives it a feathery and flirty feel,” said Alina Roytberg, Fresh’s co-founder and creative director.
Fresh has also come out with Twilight Freshface Glow, a multifunctional illuminating cream. The primer is designed to be used as a highlighter along cheekbones, brow bones and décolletage. On the retail front, Fresh has plans to open several freestanding stores by the end of the year.
This month, the company will open a location in Century City, Calif., followed by another store in Dallas’ Northpark Center in October. The company is also looking to open a store in Philadelphia (oh please, please…with Sugar Lip Treatment on top!) along with additional stores in the Northeast.
*In case you haven’t noticed, I’ve been on a Kool and the Gang kick lately.