MAX Factor Cosmetics is turning 100 years old in 2009 and looking more stunning than ever, thanks to its newest spokesperson – supermodel Gisele Bündchen.

Max Factor, the father of modern makeup, revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era. Soon women everywhere wanted to look like their favorite trend-setting sirens, so he created a line of lip gloss, foundation, eye shadow and concealers and began selling his cosmetics line to the general public.

Gisele will promote the brand across multiple marketing vehicles, including print, public relations, in-store and interactive. She will begin to appear in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in select October fashion magazines. Gisele will also continue to showcase MAX Factor’s products in a series of new product introductions throughout the brand’s centennial year.

4 Comments on Gisele Is The New Face of MAX Factor

  1. Anonymous
    September 3, 2008 at 12:31 AM (10 years ago)

    I love Max Factor!!!!

    I just bought their couture mascara and it is absolutely fabulous

  2. Aaron
    September 3, 2008 at 4:02 AM (10 years ago)

    Wow, Daneen! While I appreciate and somewhat marvel at fashion sketches for runway pieces, I never thought I would find interest in the goings on in the fashion industry. I can tell your stay at Temple law has afforded you skills in writing. Great stuff here!

  3. Kacy
    September 3, 2008 at 4:07 PM (10 years ago)

    To be honest in my eye it does not matter who Max Faxtor has to promote their products its good stuff and delivers its promise all the time

  4. a touch of tuesday weld
    September 3, 2008 at 11:10 PM (10 years ago)

    Great. Now if they could bring back their amazing X-Rated lip gloss.