MAX Factor Cosmetics is turning 100 years old in 2009 and looking more stunning than ever, thanks to its newest spokesperson – supermodel Gisele Bündchen.
Max Factor, the father of modern makeup, revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era. Soon women everywhere wanted to look like their favorite trend-setting sirens, so he created a line of lip gloss, foundation, eye shadow and concealers and began selling his cosmetics line to the general public.
Gisele will promote the brand across multiple marketing vehicles, including print, public relations, in-store and interactive. She will begin to appear in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in select October fashion magazines. Gisele will also continue to showcase MAX Factor’s products in a series of new product introductions throughout the brand’s centennial year.