Last Saturday, after show hopping at the tents, I headed on over to the Bryant Park Hotel’s Cellar Bar for a Total Beauty cocktail soiree sponsored by Sebastian. As we were popping bottles and noshing on mouthwatering muchies, we were schooled on the fearless and fashionable reinvention of Sebastian Professional.
After more than three decades of churning out cult hairstyling classics, Sebastian launched an investigation to figure out how they could take the company to the next level and bring it into the new millenium. This resulted in over two years of product testing and over 10,000 conversations with stylists and consumers to identify where the brand could fill a void. The product testing and feedback convinced Sebastian that the brand was in need of a complete overhaul.
The new Sebastian Professional is “a focused and powerful collection of over 30 products that combines Sebastian heritage heroes with new and exciting innovation.” Designed to offer versatility in use and application, the products are arranged into three categories:
Foundation: three essential shampoo and conditioner regimens (Light, Drench and Penetraitt)with tailored levels of conditioning, designed to restore a multitude of hair types to the same healthy level.
Form: eight fierce styling products designed to hold, mold and sculpt (Re-Shaper, Shaper Fierce, Shaper Zero Gravity, Liquid Steel, Gel Forte, Mousse Forte, Craft Clay and Molding Mud).
Flow: six essential treatment-stylers for creating touchable, soft and flowing hair (Thickefy Foam, Taming Elixir, Whipped Crème, Stylixir, Potion 9 & Potion 9 Lite).
Don’t be fooled…this is not a mousse. It is a leave-in conditioner that increases volume, nourishes curls and waves, helps achieve a polished blowout, helps to achieve sleek strands when used in conjunction with a flat iron, but won’t leave your hair sticky or stiff.
Sebastian’s new face (and cult blogger/trendsetter/hipster muse), Cory Kennedy, was on-hand to testify. She was looking like million and sporting the most delicious aqua Alexandre Herchcovitch booties. The cheveux chameleon likes to experiment with different looks, and she told me that Whipped Crème can be used to achieve any style imaginable.
When I asked her how she uses the product on an average day, she said she schrunches it into her wet waves and lets it air dry. See below for the fabulous result.
So. Not. Fair!