To celebrate three decades in the biz, Italian denim label Diesel is giving its customers a gift: Dirty Thirty jeans for only £30. For Yanks like me, that’s $50, y’all!

Only 30,000 pairs of the Dirty Thirty jeans (in Diesel’s Heeven style) have been made, and they will only be available in 160 stores worldwide for one day only – on Friday, October 10th (starting at 10am). The limited-edition jeans will feature a back patch embroidered with “xXx,” side embroidery with the dates 1978-2008, and customized buttons with “Diesel 1978.”

The first ten customers will also get an invite to one of Diesel’s ambitious xXx parties taking place in 17 cities on October 11th.

1 Comment on Diesel Wants You To Get Dirty…For 50 Bucks

  1. jojoba
    October 9, 2008 at 9:38 PM (10 years ago)

    that’s a great news! Diesel is very cheap in Malaysia and when my friends come here, they always buy BAGS of Diesel shirts and jeans back to uk, oz or germany. dirt cheap as like one pair of jeans for about 30USD BEFORE discount! and there is always 50% off! shirts can be as cheap as 10USD BEFORE discuont too!