To celebrate three decades in the biz, Italian denim label Diesel is giving its customers a gift: Dirty Thirty jeans for only £30. For Yanks like me, that’s $50, y’all!
Only 30,000 pairs of the Dirty Thirty jeans (in Diesel’s Heeven style) have been made, and they will only be available in 160 stores worldwide for one day only – on Friday, October 10th (starting at 10am). The limited-edition jeans will feature a back patch embroidered with “xXx,” side embroidery with the dates 1978-2008, and customized buttons with “Diesel 1978.”
The first ten customers will also get an invite to one of Diesel’s ambitious xXx parties taking place in 17 cities on October 11th.