Every three minutes, a woman is diagnosed with breast cancer. This staggering statistic resonated deeply with the members of the Total Beauty blog community, many of whom have been personally touched by the disease. So in the spirit of National Breast Cancer Awareness Month, the Total Beauty blog community is hosting a month-long initiative that integrates breast cancer awareness, fundraising to benefit the Breast Cancer Research Fund (BCRF) and beauty giveaways to engage women in the quest for the cure.

Total Beauty – Total Cure is dedicated to increasing awareness about the importance of prevention and early detection, and arming women with the knowledge they need to take control of their health, bringing us one step closer to a world without breast cancer.

Breast cancer information, screening guidelines, other resources will be integrated throughout the campaign. And each participating blogger has pledged to raise funds for BCRF.

As the campaign chair, you know I had to throw a giveaway or two – or 43! – into the mix. So participating blogs will engage readers through daily giveaways (valued at more than $250!) that require entrants to answer breast cancer trivia, making the contests both educational and fun. Giveaway sponsors include Anastasia Beverly Hills, Benefit, Bourjois, Cargo, Clarisonic, Freeze 24-7, Goody, Jaqua, Jurlique, L’Oreal Paris, NARS, Peter Thomas Roth, Stila and Three Custom Color.

Today, The Beauty Bunny is giving away a CHI Flat Iron, T3 Featherweight Hair Dryer, Moroccanoil Treatment, and CHI Silk Infusion. This contest, sponsored by beautychoice.com is valued at $285! Who says charity can’t be a little self-indulgent?

Giveaways will also be hosted on Total Beauty – Total Cure pages on Facebook and MySpace; throughout the month of October, all visitors who become a “friend/fan” of the pages will be entered in drawings to win a bounty of beauty products from Napoleon Perdis and Tarte.
For more information about Total Beauty – Total Cure, click here. If you are interested in making a monetary contribution, we ask that you visit http://www.bcrf.org

2 Comments on Total Beauty – Total Cure Breast Cancer Awareness Campaign

  1. Angela Showell
    October 1, 2008 at 5:26 PM (10 years ago)

    awesome video, Daneen!!!

  2. emilyatjurlique
    October 2, 2008 at 6:29 AM (10 years ago)

    Hello, this is Emily, I am interning with Jurlique. I came across your blog and I just would like to say how awesome it is your doing this give away for breast caner and I am so happy we could be a part of it! Please let me know if you ever need sample products!