Every three minutes, a woman is diagnosed with breast cancer. This staggering statistic resonated deeply with the members of the Total Beauty blog community, many of whom have been personally touched by the disease. So in the spirit of National Breast Cancer Awareness Month, the Total Beauty blog community is hosting a month-long initiative that integrates breast cancer awareness, fundraising to benefit the Breast Cancer Research Fund (BCRF) and beauty giveaways to engage women in the quest for the cure.
Total Beauty – Total Cure is dedicated to increasing awareness about the importance of prevention and early detection, and arming women with the knowledge they need to take control of their health, bringing us one step closer to a world without breast cancer.
Breast cancer information, screening guidelines, other resources will be integrated throughout the campaign. And each participating blogger has pledged to raise funds for BCRF.
As the campaign chair, you know I had to throw a giveaway or two – or 43! – into the mix. So participating blogs will engage readers through daily giveaways (valued at more than $250!) that require entrants to answer breast cancer trivia, making the contests both educational and fun. Giveaway sponsors include Anastasia Beverly Hills, Benefit, Bourjois, Cargo, Clarisonic, Freeze 24-7, Goody, Jaqua, Jurlique, L’Oreal Paris, NARS, Peter Thomas Roth, Stila and Three Custom Color.