Being of the female species, I can’t attest to the quality of Axe men’s personal grooming products. But as a marketing professional, I can testify to the genius of their ad campaigns.

The masterminds behind the brand are mad scientists – employing twisted humor and catchy devices to hook the target demographic. Against my will, the disturbing yet addictive commercials get stuck in the part of my brain once reserved for math and recalling people’s names. Remember Bom Chicka Wah Wah?

See what I mean…

3 Comments on The Axe Effect

  1. Sherry
    November 6, 2008 at 4:46 AM (10 years ago)

    I love the song on the chocolate guy commercial. Everytime I hear it on TV, I think it’s a real song. I need a full-length version!

  2. Joi
    November 7, 2008 at 2:29 AM (10 years ago)

    I got the Axe Dark Temptation and I’ve actually used it (for blogging purposes) and I gave the rest to my BF. I love it, it does not smell like chocolate really it reminds me of the Molton Brown recharge black pepper. It’s nice, get it for your hubby.

  3. The Jet Set Girls
    November 9, 2008 at 3:21 PM (10 years ago)

    That damn chocolate man commercial. I hate it, but I sure do remember it. Guess it works.