I have heard the sense of smell referred to as the ‘most memorative’ of the five senses, because the part of the brain responsible for our sense of smell (the limbic system) is related to feelings and memory.
So I shouldn’t have been surprised when one whiff of Juara’s Candlenut Hand and Body Balm transported me back in time twenty-one years, when I held my baby sister for the very first time. It’s so strange and amazing how that memory, long buried in the recesses of my mind, came flooding back thanks to lotion! I don’t know what my newborn baby sister and Candlenut Hand and Body Balm have in common, but it’s something powerful. Something I can’t shake. It astounds me that I can’t remember what I wore to work three days ago and I don’t know what I ate for dinner last Friday, but I can clearly recall Lauren’s soft and clean scent when she was just a few hours old.
Every time my hands get dry and I smooth on Candlenut Hand and Body Balm, I smile. Not just because the scent summons a very happy memory; but also because the rich formula deeply nourishes my winter-ravaged hands and leaves them soft and supple, with a velvety finish.
Juara products are available in select stores and at juaraskincare.com.