Women everywhere know that even the smallest changes in humidity can have a major effect on how their hair looks and feels. Remarkably, in 30 years of research and development, science has done little to tilt the balance in your (and your hair’s!) favor. Nearly every anti-frizz product on the market today – there are more than 1,000 – treats frizz with silicone, a technology in use for three decades. The problem with silicone is that it doesn’t address the causes of frizz; it doesn’t prevent humidity from entering the hair shaft, and it doesn’t reduce the surface friction on hair. Rather, silicone works by weighing down hair with oil, ultimately allowing humidity to penetrate, leaving it limp and greasy.
So Living Proof scientists set out to apply advanced technology to solve the toughest beauty challenges – and, miraculously, they created a collection of breakthrough, anti-frizz products that deliver results you can see across the room. Besides obliterating frizz, these products also manage to smooth hair without a heavy or greasy feel, impart lasting shine and softness, and repel dirt and oil so you can go longer between shampoos.
No Frizz is available now at livingproof.com, and will be sold (starting in February 2009) at select Sephora stores, Sephora.com, and QVC.
If you read my recent review, you know that these products are the reason why frizz isn’t even a word in my dictionary anymore. And if you’ve been reading Spoiled Pretty for more than a week, you know that I can’t keep a good thing to myself. So I’ve teamed up with Living Proof for a giveaway.
Three readers will get lucky, this go-round:
* One winner (with fine to medium hair) will receive Straight Making No Frizz Styling Spray and Wave Shaping Curl Defining No Frizz Styling Spray.
* One winner (with medium to thick hair) will receive Straight Making No Frizz Styling Cream and Wave Shaping Curl Defining No Frizz Styling Cream.
* One winner (with thick to coarse hair) will receive Straight Making No Frizz Styling Treatment and Wave Shaping Curl Defining No Frizz Styling Treatment.
To enter, send an email to firstname.lastname@example.org. Be sure to include your full name, mailing address, and hair type (fine to medium, medium to thick, or thick to coarse). The subject line should read “No Frizz Giveaway.” The contest ends at midnight (EST) on Sunday, January 25th. Three winners will be chosen at random from among the entrants. On Monday, January 26th, I’ll announce the winners’ names. Please, only one entry per person; duplicate entries will not increase your chances of winning. Contest is open to U.S. and Canadian residents only.