On Monday, I traveled to The Horticultural Society in NYC to report from backstage at Bodkin, a still relatively green collection – designed in accordance with principles of sustainability in materials and production methods. For the Fall 2009 line, Bodkin found a natural partner in Aveda, a brand that strives to set an example for environmental leadership and responsibility – not just in the world of beauty, but around the world.
I had an opportunity to speak with John Reyman, lead hairstylist for Aveda, about the inspiration and seasonal trends.
“The idea was a little bed-heady…a little like a girl has been outside all day and her hair is a little wind-blown, but at the same time very healthy and very well taken care of. It looks shiny and it looks glossy, but it doesn’t look overworked or overdone. Like she cares but she doesn’t care too much – so kind of that balance. So the idea was we just put a very loose, loose wave in there with some Volumizing Tonic and then we finished it, actually, with the men’s grooming cream to give it a little bit of texture and some shine.”
For Fall 2009, John said, “A lot of people are putting ponytails in the hair. I think we’re really seeing cleaner hair. The last couple of seasons, we’ve seen really textured, really frizzy, really fuzzy hair…almost like the girl didn’t care at all. And I think as the economy sort of changes, people want to look and feel more put-together – and so the hairstyles are really reflecting that…a little cleaner, a little more refined.”
Andrea Harrison, lead makeup artist for Aveda described the Bodkin Fall 2009 look as really simple and pretty. “She’s so naturally gorgeous. She really has been running around all day…with cold, flushed pretty cheeks. No powder on her skin. Just a very healthy, very natural kinda dewy skin. On the eyes, there’s a light, shimmer. You can really see the skin through it. It’s our Moonstone shimmer, and it’s nice and really smooth. Black mascara just on the top lashes. Just a polished brow which is just really lightly filled in…nothing that you would really look at and say, ‘Oh, that’s hard.’ And Berry Lip Tint on the lips, so it’s very fresh – again, like she’s just been running around. Just an easy look that anybody could duplicate quickly. It would be great for young girls, older, anybody.”
When asked about key trends for Fall 2009, Andrea said, “One thing that you’re seeing everywhere is that the models are all growing out their eyebrows. It seems like another popular trend is, instead of, a smoky eye and a dark lip – you just see one feature that they’ve picked to focus on. Whether it’s eyebrows or just cheeks or just mascara or just lips. So instead of having the full complicated look. So it would be great for everybody. Good for the average woman to pick their favorite feature.”
Before concluding the interview, I asked Andrea to name three Aveda products that every women should have in her beauty arsenal. “One thing is for certain when it comes to makeup…the key to good makeup is beautiful skin. So you always want to make sure that you’re using great skin products. I personally love our Tourmaline Charged Hydrating Creme. I use that on every model before a photo shoot or runway just because you can always add powder if you feel like it’s too much, but it really just makes the makeup go on beautifully. The other thing is mascara…to me, it can make a look that on it’s own. Sometimes you don’t need to anything else. And skin…I really see that being a trend. I love our Tinted Moisturizer; it’s got SPF 15 in it and it’s nice because you can still the skin underneath it. So anybody can wear it easily. Just make sure you match your skin tone. It’s nice and sheer, so everybody can find their skin tone easily.”