Urban Decay listens to their customers – which is why they recently debuted a new wand for their .

Many customers complained that the old applicator couldn’t reach all of the goodness inside, and much of the primer went to waste. Some women took their frustrations out on the bottle itself, sawing it in half to get their money’s worth.

As you can see, Urban Decay tweaked the applicator – creating a little bend at the end which will (hopefully) make it easier to coax the genie out of the bottle.

Urban Decay Eyeshadow Primer Potion is sold at Sephora and .

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