On Friday, the beauty industry came out to celebrate its finest, as Cosmetic Executive Women (CEW) honored the most innovative beauty products of the year. The CEW Beauty Awards are determined by those in the know – over 4,000 professionals working in the field.

“Women don’t want to make buying mistakes. They’re looking for performance and value. With the CEW Beauty Awards, consumers have the advice of more than 4,000 beauty experts to lead them to the best products the industry has to offer,” said Carlotta Jacobson, CEW President.

This year, CEW received nearly 550 entries, in 28 categories. Both mass products and prestige products were considered. The 2009 CEW Beauty Award winners are:

Bath And BodyBody Treatment – Mass:
Avon Anew Clinical Professional Stretch Mark Smoother

Body Treatment – Prestige:
Ojon Tawaka “The Ball”

Scented Bath & Body – Mass:
Vickery & Clarke Natural Apothecary Eucalyptus & Peppermint Cold & Sinus Soak

Scented Bath & Body – Prestige:
Fresh Fig Apricot Bath and Shower Gel

Facial Skincare Acne Treatment:
Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser

Anti-Aging – Mass:
Olay Regenerist 14 Day Skin Intervention

Anti-Aging – Prestige:

Cleanser & Scrub – Mass:
Neutrogena Wave Power Cleanser and Deep Clean Foaming Pads

Cleanser & Scrub – Prestige:
Fresh Appleseed Brightening Exfoliant

Eye Treatment – Mass:
Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller

Eye Treatment – Prestige:
Shiseido White Lucent Brightening Eye Treatment

Moisturizer – Mass:
Olay Definity Color Recapture

Moisturizer – Prestige:
ESTÉE LAUDER Time Zone Line and Wrinkle Reducing Moisturizer SPF 15

Hair Care, Style & Coloring – Mass:

Hair Care, Style & Coloring – Prestige:
Living Proof, Inc. Straight Making No Frizz Styling Cream for Medium to Thick Hair

Eye Product – Mass:
L’Oréal Paris Double Extend Beauty Tubes Mascara

Eye Product – Prestige:
Lancôme Ôscillation Mascara

Face Product – Mass:
CoverGirl Simply Ageless Foundation

Face Product – Prestige:
Giorgio Armani Face Fabric Foundation

Lip Product – Mass:
Avon Pro-To-Go Lipstick

Lip Product – Prestige:
YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15

Men’s Grooming:
ZIRH Drenched

Men’s Scent:
PUIG USA Prada Infusion d’Homme Eau de Toilette Spray

Women’s Scent – Mass:
Avon Products, Inc. Bond Girl 007

Women’s Scent – Prestige:
Harajuku Lovers Fragrances “G”

Sun Product – Mass:
AVEENO Continuous Protection Sunblock Spray SPF 70

Sun Product – Prestige:
Clarins Delicious Self Tanning Cream

Indie Beauty Award:
NIA 24

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