According to WWD, Gwen Stefani’s Harajuku Lovers quintet of fragrances will get a makeover come fall.
The five limited edition dolls will be bundled up in winter clothes and the collection is named Snow Bunnies.
“We brainstormed lots of ideas, but Snow Bunnies just felt and looked right, since it was coming out during the winter season,” said Stefani, noting the scents remain the same. “I loved the idea of the girls going skiing, snowboarding, sledding and having hot chocolate. Every season we create new versions of the girls, so you’ll always see lots of changes over time. One of my favorite things about this collection is that the possibilities are endless,” said Stefani. “The Harajuku Girls can go anywhere and be and do anything. We are always developing new artwork and graphics. The brand has an underlying sense of fun and whimsy and a Pop Art sensibility that is always evolving. Harajuku Lovers is like a never-ending art project!”
The Snow Bunnies will be priced at $30 per 10-ml. scent and will be available at Macy’s, Nordstrom, and Sephora. Stefani is also planning another Harajuku project. “I’m also working on a new costume and sterling silver jewelry line for Harajuku Lovers that is crazy cute,” she said.