Month: August 2009

Hearst Launches RealBeauty.com

Hearst Magazines Digital Media, a unit of Hearst Magazines, will introduce RealBeauty.com, a new website dedicated to providing comprehensive content on all things beauty-related. The site will cover both inner and outer beauty, featuring topics including hair, makeup, skin, body and fragrance, as well as diet and exercise, stress relief, sleeping better, eating well and other wellness subjects. Hearst anticipates that RealBeauty.com will quickly become a top 10 beauty destination online.

RealBeauty.com will roll out a beta version in September 2009. In November, a unique personalization feature called “The Beauty Book” will be unveiled on the site, marking its official launch. The Beauty Book, an innovative new personalization tool not found on any other beauty sites, will provide consumers with customized beauty and wellness information, product recommendations and advice based on their characteristics, such as age, ethnicity and hair color, and on their preferences for specific content, products and beauty techniques. Consumers will be able to port their Beauty Book across the Hearst Network to sites such as Cosmopolitan.com and Redbookmag.com, as well as to select social networking sites like Facebook and MySpace. Visitors to the beta site will be able to sign up for a Beauty Book and will then be notified when the function goes live.

Nicole Stagg, founding editor of RealBeauty.com, says: “Our research has shown that women are looking for a highly personalized site that covers all aspects of beauty. This led to the development of RealBeauty.com’s editorial voice as well as our proprietary ‘Beauty Book’ toolbar, which will allow site visitors to get beauty advice and information targeted specifically at them.”

Content channels on RealBeauty.com will consist of key categories that include hairstyles & color, skin & makeup, body & mind, diet & fitness, and shopping. In addition, the site will feature relevant beauty advice for all ethnicities (e.g. African-American, Asian, Latina, South Asian/Indian, Caucasian, etc.), ages (e.g. teens 20s through 60s), all life stages (e.g. single, married), styles (e.g. everyday, special occasions) and budgets.

RealBeauty.com will feature content from Hearst Magazines such as Cosmopolitan, Harper’s Bazaar, Marie Claire, Redbook and Good Housekeeping, as well as partners including Hype Hair, Latina, and other original content that will enable the site to delve deeper into subjects such ethnic-based beauty.

Visit RealBeauty.com and enter your email address to be notified when they officially launch.

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Kim Kardashian Shows Off Her Dark Side In YRB Magazine

Kim Kardashian has a dark side…and, no surprise, it’s absolutely gorgeous. Just peep these pics from the new issue of YRB Magazine.

“My YRB Magazine shoot just came out and I am loving the results,” Kim shared on her blog.

“I love the photog, Mike Ruiz, and my stylist Darius Baptist was amazing! The always wonderful Troy Jensen did my makeup!! This shoot was done the day I left for Africa. I really love the transformation and the clothes were amazing!!! This has got to be one of the most unique shoots I’ve ever done! Not sure I’ll ever go for a permanent short cut, but it definitely works for this shoot.”

For more Kim Kardashian news, beauty and makeup tips, click here.

Source: kimkardashian.celebuzz.com

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The Beauty Girls Weekend Read

Lianne from TheMakeupGirl got her first chemical peel at the Ted Gibson/Hela Spa in Chevy Chase and is never looking back!

Julia from All About The Pretty checks out cult skincare line Eve Lom’s travel set.

Nobody does nudes like Bobbi Brown! Check out her latest Nude Eye Palette at Makeup Bag.

Quiz: Which new fall nail color came straight from the runway and promises to be the “it” color this fall? makeup loves me has the answer!

Find out why Daneen from Spoiled Pretty is channeling Sinead O’Connor and has declared that Nothing Compares to Darac TourQuam 3-D Face Sculpting Brush.

Amber from Beauty Blogging Junkie has Super Secret Behavior….and she lets us in on it!

Teri from Beautiful Makeup Search is ready…are you? Her feature “Back To School Beauty” is back, check out her newest finds along with some blasts from the past.

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Kim Kardashian Inks Perfume Deal With Lighthouse Beauty

Kim Kardashian is about to add another title to her resume: fragrance creator. Today’s Women’s Wear Daily reports that the reality star has inked a deal with beauty firm Lighthouse Beauty. Her first fragrance is expected to launch in spring 2010. “Collaborating with Lighthouse Beauty was a really creative, innovative process,” said Kardashian. “What’s’ so different about their approach is that they have worked so closely with me on all aspects of my fragrance, the bottle, the juice…so I can develop a product that truly represents me and speaks to my fans…the fragrance really captures who I am.”

For more Kim Kardashian news, beauty and makeup tips, click here.

Source: WWD.com

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