Kim Kardashian is a blonde. And unlike last time, it’s not a publicity stunt (okay, maybe it is) or some belated April Fools joke. This time around, it’s for real for real. She writes on her blog:

This time it’s for real, guys! I went blonde!!! I had been considering it ever since I wore that blonde wig, and I just decided to go for it!! What do you think? I am really loving it! My hairstylist Clyde Haygood orchestrated the whole thing and Rebecca from Goodform salon dyed it! I’m debuting my new look at the Teen Choice Awards tonight!

Thoughts?