Yesterday, bebe’s newest line, PH8, officially launched.

PH8 is bebe’s newly launched retail concept (set to replace BEBESPORT) stores throughout the US and Canada on November 5th. PH8 – pronounced ‘fate’ – is an active-inspired sportswear collection that extends way beyond the gym.

The look is effortless sexy, modern and hip – designed for the busy on-the-go woman as she weaves her way through her varying lifestyle activities. PH8 works anywhere – at the gym, after the gym, jaunts to the farmer’s market, a quick lunch with friends, an afternoon coffee with the girls. It’s also the perfect way to dress when traveling. The PH8 collection includes clothing, accessories, bags, shoes and jewelry and is priced from $19 to $139.

PH8 President Tara Poseley has described PH8 as a total lifestyle concept that differentiates itself from being just another casual apparel store. “The collection speaks to a total lifestyle and is targeted toward a woman who doesn’t want to look like she is trying too hard to be sexy…but she has an effortless attraction about her that exudes confidence and a sense of playfulness.”

This week, to celebrate the launch of PH8, we’re partnering for a giveaway. One winner will receive PH8 Leggings with Side Inset ($36), a favorite of singer Katy Perry.

To enter the giveaway, send an email to Be sure to include your full name and mailing address. The subject line should read “PH8 Giveaway.” The contest ends at midnight (EST) on Thursday, November 12th. One winner will be chosen at random from among the entrants. On Friday, November 13th, I’ll announce the winner’s name. Please, only one entry per person; duplicate entries will not increase your chances of winning. Contest is open to U.S. and Canadian residents.

Good luck!

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