Lemme ask you a question. How many anti-aging products are in your bathroom cabinet right now? Okay, humor me by answering another question. Of those anti-aging serums, creams and treatments – how many are for your body and how many are for your face?
A-ha! Exactly as I thought. When it comes to a woman’s appearance, certain parts of the body (like the neck, décolletage, hands, arms and knees) are most prone to visible signs of aging. Yet most women spend a disproportionate amount of time and money caring for their facial skin. This isn’t to say that you shouldn’t take care of your face; it is the first thing that others see when they meet you. But a well-maintained face cannot disguise your age if your body is looking like straight-up Crypt Keeper.
Luckily for you, me and the millions of women who have been putting all of their proverbial eggs in one anti-aging basket, Olay is launching the new Total Effects 7-in-1 Advanced Anti-Aging Body Wash. The body wash is an all-in-one product that provides seven age-fighting benefits for the body:
- Improves elasticity
- Relieves dryness
- Deeply moisturizes
- Brightens dull skin
- Evens skin tone
- Smoothes rough skin
- Minimizes appearance of dry lines
Olay recently conducted a study in which the impact of body skin’s appearance was explored in relations to perception of age. The study concluded that:
- Regardless of the appearance of facial skin, if body skin is maintained well a woman can look up to 10 years younger;
- Body skin is just as important as facial skin for positive age perception; and
- Skin care technology for anti-aging is proven to benefit body skin.
Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash (available in two formulas: Deep Penetrating Moisture and Exfoliate and Replenish) won’t show up in stores until February 2010, but I got my hands on some advanced samples, and they’ve become staples in my shower. I particularly love how the Deep Penetrating Moisture quenches my winter-ravaged skin; the creamy formula and rich lather is a nice treat. The smell is also divine, subtly clinging to the skin post-shower.
This week, one lucky Spoiled Pretty reader will get the chance to shower their way to younger, more radiant skin. Olay will provide the winner with two bottles of the Total Effects 7-in-1 Advanced Anti-Aging Body Wash (one of each formula). The winner will write a review of the product, which will be included in an upcoming Spoiled Pretty post.
To enter the contest, leave a message in the comments section. Contest open to U.S. residents only. The giveaway ends at noon (EST) on Tuesday, January 26, 2010. Good luck!