Urban Decay is one of my top 5 makeup brands, so I was super stoked to get deets and pics of their Spring 2010 collection in my inbox earlier this week. Here’s the skinny:
24/7 Glide-On Eye Pencils in (top to bottom) Binge, Crash, Mildew and Oil Slick were previously only available in Urban Decay’s holiday gift sets, but now Urban Decay is introducing these new fame-bound shades to their beloved 24/7 pencil family. Crash is a rich deep eggplant, Oil Slick is black with silver sparkle, Mildew is a dark green based on our best-selling shadow, and Binge is a long-awaited navy. You’re probably heard me say it before, but I’ll say it again – 24/7 Glide-On Eye Pencils are the BEST eyeliners on the market. These pencils, with their creamy-on-the-eyes and waterproof formula (so you can apply to the inner rims) are must-have additions to your beauty arsenal. Available at Sephora and urbandecay.com.
Designed for stars of film and flat screens, Razor Sharp Ultra Definition Finishing Powder, this high-tech translucent powder, keeps you camera ready at all times. The micro-fine powder fools the eyes with “optical blurring.” Imperfections are seemingly airbrushed away for a soft-focus finish. Skin appears flawless, even under bright, unforgiving light. Tiny water particles float along the skin’s surface and actually “burst”, creating a microscopic ball bearing effect when the powder is applied. The feel is refreshing, smooth, and light as air.
Apply as a finishing touch after your foundation. Or, wear it along for bare, youthful look. Used under make-up, it transforms foundation into a liquid powder! The sleek gunmetal lid and clear base showcase a unique mess-free system and attached puff. Other brands require swirling, brushes and hassle, whereas this is all-in-one, and even has an “on/off” feature to keep your purse powder-free! Available at Sephora and urbandecay.com.
Stardust Eyeshadow is an eyeshadow that has a prismatic sparkle set against a wash of captivating colors with 40% more glitter than the most sparkly shadows from Urban Decay. The futuristic, squeeze-open case holds over two times the amount of product than other Urban Decay eyeshadows.
Top row: 54 (light purple w/iridescent sparkle), Atmosphere (deep turquoise w/iridescent sparkle), Bobby Dazzle (white w/iridescent sparkle). Middle row: Diamond Dog (brown w/iridescent sparkle), Griffith (green w/iridescent sparkle), Moon Spoon (gray w/iridescent sparkle ). Bottom row: Retrograde (dark purple w/iridescent sparkle), Space Cowboy (beige w/iridescent sparkle), Void (black w/iridescent sparkle).
Eyeshadow Primer Potion in Eden is an eye prep product that provides smoother, longer-lasting, and absolutely crease-proof eyeshadow. If your shadow likes to move it, move it – you need Urban Decay’s Primer Potion…which is now also offered in a very-wearable, tawny, matte hue. Available exclusively at Sephora.