H&M, the international fashion retailer known for offering fashion-forward apparel and quality basics, just announced its first ever range of skincare with certified organic ingredients.
Debuting in stores at the beginning of March, the range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by Ecocert (Europe’s biggest certification body for organic and natural cosmetics). The products are available in the fragrance combinations of raspberry and melon or lavender and mint, and are accompanied by make-up and toiletry bags made from organic cotton.
“It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.
Shower gel contains the juice of organic apples, while organic apple juice and apricot seeds are key ingredients in the body scrub. Organic apple juice and oils from sunflower seeds make up an essential part of the body lotion, while the hand cream has organic apple juice and oils from organic almond seeds. The lip balm has the key organic ingredients of jojoba and beeswax, and all of the products are scented with natural perfumes derived from essential oils, sold in recyclable packaging.
Prices range from $4.95 to $7.95: