Meet the new voices of VIVA GLAM…Lady Gaga and Cyndi Lauper. They love lipstick. They love fashion. They want girls all over the world to have fun, but safely, with eyes wide open to the facts and fictions about women and HIV/AIDS.
Sizzling, sensuous and self-created the ladies are channeling their high-voltage diva energy for VIVA GLAM and igniting From Our Lips – the new MAC Cosmetics VIVA GLAM campaign. In honor of all of the women who are living with the HIV/AIDS virus, and those working to curb its spread, the MAC AIDS Fund will announce $2.5 million in new donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV/AIDS.
Lady Gaga and Cyndi Lauper are visible and vocal, using their star power to inspire everyone to make a difference by purchasing the VIVA GLAM lipstick that bears their signature. With every cent of each VIVA GLAM going towards the MAC AIDS Fund, this is a lipstick that has the power to change the world. With the dynamic energy of these two new spokespeople the MAC AIDS Fund, having already raised over $150 Million to combat HIV/AIDS, is giving a voice and support to women – of All Ages, All Races, All Sexes and from all walks of life.
“I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that MAC has decided to focus on women while I’m a VIVA GLAM Spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!” -Cyndi Lauper
“I’ve been familiar with the campaign and have been wearing MAC since I was ten years old. To be joining the likes of iconic former VIVA GLAM spokespeople is an honor. My new VIVA GLAM lipstick color is amazing. It’s very me – a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honor themselves and honor the cause.” -Lady Gaga