Cosmetic Executive Women (CEW) has announced the Finalists for the 2010 CEW Beauty Awards
, the industry’s highest honor. Now in its 16th year, the CEW Beauty Awards celebrate the most innovative products of the year. The Finalists were chosen from more than 550 products from nearly 300 top brands.
The CEW Beauty Awards are the only awards program where the Finalists are chosen exclusively by beauty insiders. The roster of Finalists, voted on by over 3500 professionals in the field, has become consumers’ most coveted shopping list. “Consumers know that all Finalist products have been field-tested and approved by CEW members. Year after year, these products are what consumers seek out to address their needs,” says Carlotta Jacobson, President of CEW.
The CEW Board of Governors will now vote on the 155 Finalists to determine the winners across 31 categories. The winners will be announced at the CEW Beauty Awards Luncheon on Friday, May 21st, at the Waldorf-Astoria in New York City. Comedian and Actor Mario Cantone will emcee the event again this year.