This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than their namesake and co-founder, Burt Shavitz. Burt is no newcomer to the green arena: The beard and spirit behind the earth-friendly company participated in the first Earth Day celebration four decades agoand has been living lightly on the planet ever since. Burt has brought his love and respect for the natural world into the everyday practices of Burt’s Bees for 25 years, and now he’s encouraging New York locals to “Find Their Burt” by discovering the earth-friendly potential we all share.
On April 22nd, 2010, Burt look-alikes will take to the streets of New York, handing out samples and urging folks to be as eco-friendly as Burt in honor of the 40th anniversary of Earth Day. Passing out free “Burt” beards and hats, the Burt look-alikes will help transform the crowds into “Burts” themselves. Look for them near Rockefeller Center and in Central Park.
Burt’s Bees will also be offering people-powered natural smoothies at a “Bike Blender” station in Times Square, where visitors can stop by and enjoy a smoothie featuring natural ingredients like milk, honey, pomegranate, and cranberry (some of the same natural ingredients you’ll find in Burt’s Bees® products). The pedaling action actually powers the blender, creating a wholesome natural treat with clean energy. This event will be part of Earth Day NY.
Everyone is encouraged to continue the search for their inner Burt at home by visiting FindYourBurt.com. The website invites you into Burt’s worldand asks you to discover for yourself pieces of Burt’s simple, nature-loving persona when you “Burtify” your image using an augmented reality tool. The real-time tool modifies elements of Burt on your image based on your eco-motives. The Burt possibilities are endless and so are the ways to love the Earth. This April, visit FindYourBurt.com to learn more about how Burt’s Bees is living The Greater Good™ and discover your own inner (and outer) Burt.
WHO: Burt’s Bees and a Flock of Burt’s
WHAT: Pedal-Powered Smoothies, Burtification and More!
WHERE: New York, NY
WHEN: Thursday, April 22, 2010
Central Park: 9:00 AM – 11:00 AM
Times Square: Bike Blenders from 11:30 AM – 2:00 (@ Earth Day NY)