In support of Breast Cancer Awareness, Kim Kardashian is inviting her most trusted advisors – her fans – to help her design the look of the new rollerball edition of her signature fragrance, debuting this October. Participants will have one week to create and submit a design inspired by Kim to firstname.lastname@example.org.
Kim will then choose the top three designs, which will be displayed on Kim’s website, and her fans will vote on their favorite. The winning design will launch at select retailers in October 2010. 10% of the proceeds will benefit Young Survival Coalition – the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer - helping fans give back to a worthy cause when they purchase the new rollerball scent. The grand prize winner will also get the chance to spend the day with Kim and discover how her custom design becomes a reality.
“I always turn to my fans for inspiration and advice,” says Kim. “I’m so excited to see what unique, gorgeous designs they come up with. This is such a great opportunity for them do something fun while giving back to an amazing cause.”
Kim Kardashian Rollerball Competition
Submissions: May 10th – May 17th
Finalists (3) Announcement: May 17th
Winner Announcement: October 1st
More information is available at KimKardashian.CelebBuzz.com.