Lancôme’s latest mascara, Définicils Precious Cells, is now available exclusively at Nordstrom and Nordstrom.com. Définicils Precious Cells is the first mascara from Lancôme to regenerate the condition of lashes, all while delivering definition with lash by lash fullness. Lancôme’s newest ambassadress Julia Roberts is the face of the new mascara.
Définicils Precious Cells Mascara contains the nourishing apple lysate ingredient found in Lancôme’s Absolue Precious Cells skincare collection, and boasts an entirely new creamy texture. Just as with the original best-selling Définicils, this formula not only defines lashes beautifully, but also creates a fuller lash look. A blend of five, triple-coated waxes delivers lash fullness from the lash root to tip. Additionally, the new Définicils Precious Cells Mascara formula glides on smoothly while enveloping lashes with conditioning agents. It’s also super-easy to remove, reducing the chance of lash loss.
It wouldn’t be a Lancôme mascara without an innovative, performance-driven brush and Définicils Precious Cells Mascara is no exception. The new multi-faceted brush was specifically developed to work with the creamier formula. The short bristles help deposit the formula in between the lashes, while the flexible, longer bristles allow for a clean application. In combination, the formula and brush deliver optimal lash by lash fullness.
Définicils Precious Cells Mascara is $29 and, as I mentioned before, is now exclusively available at Nordstrom. In August, you can find it at Lancôme counters nationwide and on lancome-usa.com.
But this week, you can score a tube for FREE! Yup…that’s right. Lancôme is sending me a sample to try (I wonder how it compares to my favorite lash lengthener of all time, Lancôme Hypnose Drama) and another mascara to give away!!!
Enter to win by leaving a message in the comments section. Make sure to leave your email or another way for me to get in touch, just in case you’re the lucky pretty woman!
Contest is open to U.S. and Canadian residents. The giveaway ends at noon (EST) on Friday, July 9, 2010. Good luck!