I love me some Yankee Candle. I’m a connoisseur of candles and Yankee Candle makes some of the best. Their collection of 100+ candles smell more authentic than any other brand. Seriously, their scents are so spot-on that you could buy one without testing it and it would smell exactly as you’d imagine. My favorite scents include Lemon Lavender, Clean Cotton, Vanilla Cupcake and Vanilla Lime. I often check the website to see what new fragrances they have in store.
So today I did just that and was surprised by their newest collection: Man Candles. At first, I thought this had to be a late April Fool’s Day joke. Turns out the joke was on me because these are really candles available for purchase. The guy-geared scents include:
Riding Mower: “Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.”
2×4: “The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.”
First Down: “Game on! This combination of orange, patchouli, vetiver and leather is as exciting as game day.”
Man Town: “Escape to the man cave with this masculine blend of spices, woods and musk.”
There’s even an Illuma-Lid jar topper and a Jar Clinger, which hangs from a jar or tumbler candle to “enhance the Yankee Candle Man Candle fragrance.”
My first thought was that no one would ever buy these candles. Cray scents aside, do men even really buy candles? I mean, I would venture to guess that most purchasers of candles are women – whether for themselves or for others. And they tend to buy scents that they, themselves, enjoy. And the few men who buy candles do it for the women in their lives – or to attract/impress the women they want in their lives. But that’s just speculation, so I conducted an informal poll with Mr. Spoiled Pretty.
After describing the four scents, Graham said that he’d be down with the Riding Mower and 2×4 fragrances. The first was no surprise, as I’m married to a mountain man who is most at home in the outdoors. He told me he was intrigued by the 2×4 fragrance because – as a child – his mom used to take him to a saw mill (I forget why cuz I wasn’t listening that closely) and ever since, he’s loved the smell of freshly cut wood. Who knew?
But it was ‘game off’ for First Down. And he wasn’t interested in taking a trip to Man Town. In fact, he confessed that the “man cave” reference made him think of “stale beer, rancid pizza crust and farts” – not woods and musk. And I didn’t even bother asking him about the Jar Clinger because, frankly, Graham doesn’t believe in anything being purely decorative.
At the conclusion of my impromptu market research, I asked Graham if he’d buy the first two candles. He answered very matter-of-factly, “No.” So even though he’d probably enjoy the first two scents, he wouldn’t actually pay money for them. And I imagine that this would be the case for most men. Bottom line is that if anyone actually buys these Man Candles, it’ll most likely be women. But then again, when I’m buying candles to fill our home with fragrance, the last thing I’m thinking about is what Graham might like. He’ll like what I like. And if he doesn’t, he can breathe out of his mouth.
So it’s your turn to wax poetic. What do you think of Man Candles? Do you think it’s a fresh idea – or does it stink? Leave me your thoughts in the comments below.