Next week, LUSH launches its first color collection, Emotional Brilliance.
This line consists of 13 liquid lip colors ($22.95), 11 liquid eyeliners ($22.95) and 6 cream eyeshadows ($22.95) and is less about wearing makeup that’s in-season or on-trend and more about wearing colors that shape your mood.
Choose your colors by playing the Emotional Brilliance Game. To play the game, spin the color wheel then choose the first three colors you are drawn to (not your favorites). The three chosen colors each correspond with a word (the product name) such as Confident, Take Control or Glamorous. The order in which you choose the colors is very telling. The first color choice symbolizes your STRENGTH OR WEAKNESS; the second choice represents your SUBCONSCIOUS NEED; while the third choice is your TALENT and it is what you require to achieve your subconscious need.
The game seems about as scientific as a mood ring, magic 8 ball or palm reading. But it does sounds super fun and the colors are pretty. And when it comes to makeup, fun and pretty are where it’s at, right?
The Emotional Brilliance collection launches in-stores and on lushusa.com worldwide on July 21, 2012.