As a beauty expert, I’m embarrassed by how late I am to the BB Cream party. In the past year, so many friends and colleagues have asked me about BB Creams—what’s the buzz, which brands are the best, etc. —and they would look at me funny when I admitted to not having tried BB Creams yet. I mean, they were so incredulous that you would’ve thought I told them I was still using a flip phone or had a Hotmail account. But it’s really not my fault that I was stuck in a time warp and unfamiliar with the biggest beauty trend of 2012.
I started hearing about BB Creams in late 2011 and was very excited to hitch a ride on the proverbial bandwagon. But until recently, it’s been difficult—if not damn near impossible—to find a BB Cream in my shade. I was shocked. The beauty business has come so far in the past 15-20 years, in terms of shade options and embracing a multi-hued consumer base. But in my BB Cream search, I felt like I was 16 years old all over again and limited to a few brands that recognized my pigment.
Anyway, I’m here to tell any brown-skinned beauties out there that just because we don’t have infinite options doesn’t mean that we should settle and walk around with BB Cream-ed up faces that don’t match our necks. IMAN Skin Tone Evener BB Crème SPF 15 is so amazing that I almost stopped throwing shade on some of those other beauty brands that offer 1 or 2 shades. I’m all about the love now because I absolutely LOVE this BB Crème.
IMAN Skin Tone Evener BB Crème SPF 15 has a unique blend of “skin tone evener complex,” SPF, botanical extracts, antioxidants and vitamins. So with regular use, it evens out discoloration (hyperpigmentation and uneven tone is a huge issue for people of color), offers sun protection (anyone with hyperpigmentation knows that SPF is essential to breaking the cycle) and moisturizes in one step. Six semi-sheer shades undetectably enhance your complexion—so you look like you, but better.
I can’t say enough wonderful things about this BB Cream. I used to either wear my NARS Sheer Glow or Sheer Matte Foundation or nothing at all. I could never find a tinted moisturizer or light coverage foundation to wear every day. Plus, with sensitive and reactive skin, I worried that wearing a face of makeup on the regular would turn my face in to a giant pimple. But the IMAN Skin Tone Evener BB Crème SPF 15 is absolutely perfect and just what I’ve been looking for. I use it when I want to look fresh and polished, but not like I’m wearing makeup. To get a seamless, imperceptible application, I apply with the beautyblender sponge (do me a favor: buy this sponge and email me when it changes your life) and I set it with NARS Light Reflecting Loose Setting Powder (more on that soon). Oh, and my shade is Clay Medium – just in case you need a point of reference. Their “find your shade” tool is pretty helpful too.
IMAN Skin Tone Evener BB Crème SPF 15 retails for $20 and is available at drugstore.com, Walmart, walgreens.com, Ulta, Target, DuaneReade and sears.com.