jaime king neutrogena event philadelphiiaLast week, actress, model and Neutrogena® Event Ambassador, Jaime King, visited my hometown (Philadelphia) to attend the Long Live Skin event and raise awareness of the need for sun protection.

Jaime was on-site at this fun and interactive beach themed event to interact with consumers and emphasize the importance of wearing daily SPF as well as protecting children from the dangers of the sun at a young age.

jaime king neutrogenaHere is what the sought-after actress and mom of two had to say about sun safety:

Why is sun safety important to you?
“Sun safety was always ingrained in me. My mother was ahead of the game in sun protection and making us wear sunscreen at a time when there really wasn’t the awareness there is today. If we were in the sun, we were always protected. Skin cancer runs in my family, my father has it, so for me it’s something that is very important to me especially since it’s the most preventable form of cancer. Also, sunscreen also prevents fine lines, wrinkles and brown spots and keeps your skin looking great.”

How do you fit sunscreen into your beauty routine?
“People always ask me what my top beauty tips are and I always say sunscreen and water, so it’s easy to fit sunscreen into my beauty routine. Also, all of my makeup has sunscreen in it, but I always do double duty! You need to apply a sunscreen first and then apply your makeup with SPF.”

jaime king neutrogena sun protection sunscreenDo you wear sunscreen every day?
“I apply sunscreen every day. People think if it’s cloudy out you don’t have to apply sunscreen, but that is just not true and when the biggest mistakes happen. I also apply it to my kids every day. The minute they get up before they put their clothes on, we put on sunscreen. It’s a routine, just like brushing their teeth. I also think it’s important to lead by example. Not only do they see me applying it on them, but they see me applying it to myself.”

Which Neutrogena products would you recommend for a busy mom?
“Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF 100+ is perfect! When you’re a mom, you are running around with your head cut off half the time. The product is so easy and weightless, so you won’t look crazy with white streaks running down your face and you’ll stay protected. It’s one less thing to worry about.”

What are your favorite Neutrogena products for your kids?
“I love Neutrogena Pure & Free Baby sunscreen because it protects them from the sun without harsh chemicals and it doesn’t run and sting their eyes.”

What is your number one sun care tip?
“Consistency and reapplying throughout the day! Especially with my kids, I like to reapply every 30 minutes and there are such great products available now that make it easy to do.”

Earlier in my career, I worked in Communications at the American Cancer Society – so I can say with authority that Jaime tip is right on the money. The two most common (and painful) sunscreen mistakes are using too little and waiting too long to reapply. About 1 ounce of sunscreen (a palmful) should be used to cover the arms, legs, neck and face of the average adult. For best results, most sunscreens must be reapplied at least every 2 hours and even more often if you are swimming or sweating.

neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF 100+Neutrogena and I are so passionate about sum protection that we’re teaming up for a SUN-sational giveaway. Five lucky Spoiled Pretty readers will each win one tube of Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF 100+, which is available at your local CVS. Infused with a light, fresh scent, this elegant formulation is fast-absorbing, non-whitening, water resistant and lightweight. Neutrogena’s Dry-Touch technology provides an ultra-light, non-shiny finish and leaves skin soft and smooth.

Enter below for your chance to win!

Disclosure: This post is sponsored by NEUTROGENA®. While I was compensated to write this post, I only recommend products I use personally and believe my followers will also enjoy!

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