About the Editor

Daneen 080314 About the Editor

Daneen Baird is the founder and editor-in-chief of SpoiledPretty.com, an award-winning style blog and must-read guide to what’s new, what’s hot, and what’s next.

From a very young age, Daneen has been a cosmetics connoisseur. In grade school, Daneen and her Barbie Styling Head were inseparable. In junior high, she convinced her mother to reward good grades with tinted lip balms from the Avon catalog. Daneen remembers fondly the day in high school when she was Colorprinted and purchased her first foundation at the local Prescriptives counter. In college, she worked at the school library to finance her weekly visits to the CVS beauty aisle. And when her purse was stolen in 2003 while backpacking in Europe, the item she missed the most wasn’t her cash, camera or passport. It was a limited-edition MAC cheek/lip stain.

In 2007, Daneen decided to publish her product reviews, so she founded SpoiledPretty.com. Initially, blogging was a way to justify her compulsion for buying cosmetics. But very quickly, Daneen realized that she was providing a valuable service: helping women make informed beauty decisions.

Written in a conversational tone with snarky panache, Spoiled Pretty is like taking a peek into the journal of your fashion and beauty-obsessed BFF – the one who knows which products to stockpile and sidestep; the gal pal who can talk for hours (and who has) about her haute new handbag; and the trend-spotting, deal-finding friend who loves nothing more than to share the deets.

A straight-talking beauty expert, Daneen delivers sassy, scrupulous and side-splitting editorial. Her encyclopedic knowledge of beauty, knack for identifying must-have products, and ability to convince women to stop what they’re doing and purchase a product immediately has earned Daneen a reputation as one of the Internet’s top beauty bloggers.

She has been featured in Glamour, Ladies’ Home Journal, MORE Magazine, New Beauty Magazine, Philadelphia Magazine, Philadelphia Style Magazine, Vogue Russia, Woman’s World, fashionista.com, ivillage.com, mystyle.com, nymag.com, seventeen.com, style.com, and teenvogue.com. Daneen is a respected resource for Philadelphia media, including KYW-TV (CBS affiliate), WCAU-TV (NBC affiliate), WPVI-TV (ABC affiliate), and Philadelphia Magazine. She has also worked as a brand ambassador for companies such as Aveeno and Elizabeth Arden.

Daneen lives in suburban Philadelphia with her husband and children, Westley and Arwen. In her spare time (approximately 30 minutes, per week), she enjoys spoiling herself with tabloid magazines, reality television, M&M’s, fine dining and red wine.

Daneen is available for spokesperson opportunities, television segments, webisodes, brand consulting, hosting and more.

Contact Daneen at spoiledpretty@gmail.com.

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