Infused with the prevailing spirit engendered by its founder that “modes have a right to break rules,” the premier beauty brand, named for its creator Mr. Shu Uemura, introduces “primitribe” (primitive+tribe), its 129th mode make-up collection.
Trained directly under Mr. Shu Uemura, international artistic director Kakuyasu Uchiide, continues to challenge the notions of the expected, taking us on an exploration that goes beyond the traditional borders of “seasonal makeup.”
With his creation of primitribe, Uchiide leads us to a land filled with a unique product mixture that brims with adventurous and vibrant colors, rich textures and elaborately adorned packaging.
Primal Color Stick ($30) – Cream to powder texture glides on easily to create smoky shadows or add shimmering radiance. Unique diagonally cut tip achieves maximum decoration. Available in four limited-edition shades: Blazed Gold, Misty Grove, Rich Earth and Night Maroon
Painting Liner ($40) – Ultra smooth-glide gel-type eyeliner in colors inspired by gems from the wild’s of nature. Decorate your eye line with lucent accents or blend in varying degrees. Match with color stick for a treasure trove of impact. Available in two limited-edition shades: Citrine and Turquoise
Primal Mix Eyelashes ($25) – Long lashes in natural dark colors become amulets for the eyes. Interspersed with flashes of blue, pink, light green and yellow color. Cut into any desired width and apply on top or bottom lashes to enjoy various accents on eyes.
Primal Mix Blush ($24) – Duo-color blush mixes a fresh tone with a soft terracotta tone to create a perfect harmony to add a healthy, warm and natural glow to skin. Available in three limited-edition shades: Rhythm, Soul and Echo
Rouge Unlimited Lipstick ($23) – An inviting selection of shades inspired by wild fruits at different stages of ripening. Muted colors complement a healthy skin tone. Natural dewy sheer finish. Two new shades!
Nail Enamel Supplement Mineral ($16) – An exquisite face is complemented by nails adorned with a caravan of vibrant colors caressed by the sun. Two new shades!