Today, Avon announced it has signed actress Zoë Saldana to be the spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.
“I’m very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”
“We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood – and has built a strong reputation for playing empowering characters that leave a lasting impression,” says Geralyn Breig, Senior Vice President and President of Avon North America. “We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”
An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.
Though you can’t buy Kim Kardashian’s new fragrance until February, you can get a sneak peek at Sephora.com and be notified when it’s available for purchase.
The essence evokes Kim’s sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.
Last week, it was all Ted & Kate plus hundreds of tracks. Ted spent 20 hours meticulously adding dozens of extensions to Kate’s hair.
“Kate was an absolute sweetheart, I loved her,” says Gibson, who also appears on the TLC show What Not To Wear. While he knew that transforming the look that launched a thousand Halloween wigs would be a challenge, Gibson reveals it was the super-short, spiky hair in the back of Kate’s notorious former hairstyle that proved most daunting. “Bonding extensions to those little hairs really took time. But in all those hours, she didn’t complain once. She was so open to whatever I suggested, and willing to try just about anything.” Well, with one notable exception: At first, Gibson reports, Kate was reluctant to let go of the thick, jaw-length shock of hair in the front of her face in favor of bangs. “She wasn’t sure about bangs,” says Gibson, “But I find many women have that one thing they’re afraid to let go of, that one ‘security blanket’ part of their look, whether it’s a fear of going shorter or darker or something. But once they finally let go and embrace the change, they always love it.”
“It’s good to have hair again,” Gosselin says. “I know this will be more upkeep than my old look, but I’m ready for it. I’m just grateful I don’t have to go through the awkward growing-out process of short hair. I get criticized for everything I do enough as it is!”