Lancôme’s Juicy Tubes, the iconic lip gloss that kicked off the gloss frenzy, is turning 10! Introduced in 2000, it quickly became a cult product thanks to its unique tube applicator, high shine and yummy flavors, inspiring must-have limited editions, Facebook fan pages and even a series of imitators. A decade later, it’s still beloved by makeup artists and a slew of influencers, including Angelina Jolie, who wore Spring Fling to the 2009 Academy Awards, and stylist Rachel Zoe, who’s never without a much-used, much-loved tube in her bag.
To celebrate this beauty birthday, Lancôme is launching Juicy Tubes 100% Natural Origin ($18), a limited-edition gloss with honey as its main ingredient. The formula, flavors and pigments are 100% natural origin and preservative-free. Juicy Tubes 100% Natural Origin is available in four shades: Pink Precious, Rose Pretty, Blushing Beauty, and Sheerfully Sweet.
For Earth Day 2010, it was a natural fit to partner with Lancôme spokesmodel and environmentalist Elettra Wiedemann’s charity, Justonefrickinday.com. Its mission is to unify and concentrate available resources onto a small number of special charity projects around the world. By logging on its website, you can calculate and donate just one day of your daily pay to make a difference. The charity’s latest project will raise funds to help install Solar Electric Panels that will provide sustainable power to a hospital in one of world’s poorest countries, Burundi.
From April 22nd through April 25th, anyone who purchases Juicy Tubes 100% Natural Origin at the Lancôme Boutique on the Upper West Side in NYC will receive a complimentary limited edition tee (created by some of the hottest designers, including House of Diehl, Rag & Bone, Giambattista Valli, Rogan, Chris Benz and Phillip Lim). Lancôme will also make a donation to justonefrickinday.com to kick off this special Earth Day offering.