Flora by Gucci Eau de Parfum, which follows the debut of the Flora by Gucci Eau de Toilette, is the latest product developed for the growing Flora fragrance world. The light, feminine touch of Flora resonated immediately with consumers around the world when it launched in April 2009. This new EDP possesses the same youthful and optimistic spirit but in a deeper, more concentrated scent. The result is a sophisticated, warmer version of Flora that makes it ideal as an evening fragrance.
“I was just as involved in the creative development of this new Eau de Parfum as I was in the original Flora fragrance,” says Gucci Creative Director Frida Giannini. “I used the freshness of Flora as the foundation but wanted to bring a new sensuality to this scent. The Eau de Parfum feels a bit more grown up. I think it will still appeal to our Flora customer but now she has the choice of whether she wants to keep her scent light and easy or a bit more rich and dramatic for evening. It is for a different moment in the same woman’s life.”
Giannini relied upon the same base of Rose and Osmanthus flower balanced by Sandalwood and Patchouli for the scent’s structure; however the notes are now stronger and more sultry in the Eau de Parfum version. Top notes of fresh citrus and peony finish off the bouquet. Not only is the effect more intense and luxurious, but the scent also lasts longer on the skin.
For the EDP, Giannini has created a new white on black Flora pattern for the package interior, which gives a twist to the original and creates a new, richer look. The bottle’s cap has been crafted from gold metal and the label in gold paper give it a precious and luxurious feel.
The new Eau de Parfum will be complemented by a special collection of luxury gifts that will launch in exclusive doors. The new products include a white scented candle decorated with the black Flora pattern, a luxury purse spray as well as a solid fragrance that is packaged in a sophisticated gold metal compact.
Eau de Parfum (1 oz), $60.00 Eau de Parfum (1.6 oz), $80.00 Eau de Parfum (2.5 oz), $100.00
Flora by Gucci Eau de Parfum is available at Bloomingdale’s and Saks Fifth Avenue stores nationwide.
I always thought Marc Jacobs Daisy smelled great in the bottle, but not so hot on me. I’m much more of a Lola gal, myself. So, today, while perusing Sephora.com, I noticed a new version of Daisy – called Daisy In The Air – and thought I’d check it out.
But after doing some research, I found that Daisy In The Air isn’t a new version of Daisy at all. It’s actually the original Daisy fragrance in a limited-edition bottle, adorned with light blue flowers. It comes with “a scented daisy chain to hang in your room for a touch of inspiring scent and playful visual appeal.”
It’s not clear at all, on Sephora.com, that this “new” Daisy isn’t a re-imagination of the original scent. So I just wanted to warn Daisy owners not to be fooled into purchasing a bottle of Daisy In The Air – that is, unless your bottle is almost empty and you need to replenish anyway.
CHANEL just announced that Academy Award winning filmmaker Martin Scorsese will direct the broadcast advertising campaign for their new men’s fragrance. French actor and rising international star, Gaspard Ulliel, is the face of the new line and will be featured in the ads. The new CHANEL men’s fragrance will be launched worldwide in September 2010.
Is there a better fragrance ad than the Dior J’Adore commercial starring Charlize? I think not. No only did it prompt me to get reacquainted with J’Adore’s fruity floral bouquet (we originally parted ways in college), I even downloaded Marvin Gaye’s “A Funky Space Reincarnation” on my iPod…good stuff.
The commercial for Miss Dior Cherie (directed by Sophia Coppola) is another great one. Dior just does it better. One perfume ad I could do without (besides the Britney Spears ones – those go without saying), however, is the Estee Lauder Pleasures commercial. I cannot stand the way Gwyneth Paltrow pronounces “pleasures”…her accent just sounds so contrived; makes me wince every time she says it. My theory is that she’s spent too much time viva la vida in London. Anyway…now, when it comes on TV, I brace myself for it. Too bad…great perfume, stinky ad.
Today, Avon announced it has signed actress Zoë Saldana to be the spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.
“I’m very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”
“We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood – and has built a strong reputation for playing empowering characters that leave a lasting impression,” says Geralyn Breig, Senior Vice President and President of Avon North America. “We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”
An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.
Though you can’t buy Kim Kardashian’s new fragrance until February, you can get a sneak peek at Sephora.com and be notified when it’s available for purchase.
The essence evokes Kim’s sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.
Glam Princess is “for the boldly brilliant girl who is ready to celebrate and rule the world in the most glamorous way. She introduces herself with guava and juicy pear, reveals her beautiful heart with liquid honey and vanilla orchid, and offers sweet depth with marshmallow accord and cedarwood.”
Zoe Kravitz has succeeded Camila Belle as the new face of Vera Wang Princess. Descended from rock/celeb royalty (her parents are Lenny Kravitz and Lisa Bonet), I think she’s a great choice to usher Princess into the a new decade.
So, does Glam Princess rule? I actually haven’t sniffed Glam Princess yet, but I own – and adore – the other Princess incarnations (Flower Princess, Rock Princess and the original Princess, which I wore on my wedding day)…so I plan to stop by Sephora this week and get a whiff. I’ll let you know what my nose thinks soon.
Vera Wang Glam Princess comes in 1 oz Eau de Toilette Spray ($45), 3.4 oz Eau de Toilette Spray ($72), and 5 oz Satiny Body Lotion ($32).
Diddy spent more than an hour with a team of Madame Tussauds studio artists to start the creation process with him. The artists took hundreds of precise measurements and photos, to ensure exact matches for his eye color and skin tone.
Diddy also donated a replica of the outfit he wore in his I Am King fragrance ad, which includes a white Battistoni dinner jacket, black dinner trousers by Jones New York, Hugo Boss white tuxedo shirt, black Ferragamo shoes and a black bowtie, cufflinks and shirt studs by Pronto Uomo.
If you visit Diddy’s wax figure and get close enough, you might catch a whiff of “unique masculine freshness, sparkling fruits and sensual woods”…because Diddy, being Diddy, provided Madame Tussauds with a bottle of I Am King to spray on his wax twin. Personally, I’m partial to Unforgivable, his first fragrance.