Archive of ‘Fragrance’ category

CHANEL Taps Scorsese To Direct New Advertising Campaign

CHANEL just announced that Academy Award winning filmmaker Martin Scorsese will direct the broadcast advertising campaign for their new men’s fragrance. French actor and rising international star, Gaspard Ulliel, is the face of the new line and will be featured in the ads. The new CHANEL men’s fragrance will be launched worldwide in September 2010.

My Favorite Fragrance Ad: Dior J’Adore

Is there a better fragrance ad than the Dior J’Adore commercial starring Charlize? I think not. No only did it prompt me to get reacquainted with J’Adore’s fruity floral bouquet (we originally parted ways in college), I even downloaded Marvin Gaye’s “A Funky Space Reincarnation” on my iPod…good stuff.

The commercial for Miss Dior Cherie (directed by Sophia Coppola) is another great one. Dior just does it better. One perfume ad I could do without (besides the Britney Spears ones – those go without saying), however, is the Estee Lauder Pleasures commercial. I cannot stand the way Gwyneth Paltrow pronounces “pleasures”…her accent just sounds so contrived; makes me wince every time she says it. My theory is that she’s spent too much time viva la vida in London. Anyway…now, when it comes on TV, I brace myself for it. Too bad…great perfume, stinky ad.

What are your favorite fragrance ads?

Zoë Saldana: From Avatar to Avon

Today, Avon announced it has signed actress Zoë Saldana to be the spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.

“I’m very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”

“We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood – and has built a strong reputation for playing empowering characters that leave a lasting impression,” says Geralyn Breig, Senior Vice President and President of Avon North America. “We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”

An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.

Eternal Magic launches in April 2010.

Kim Kardashian’s New Fragrance Almost Here!

kim kardashian fragrance ad

Though you can’t buy Kim Kardashian’s new fragrance until February, you can get a sneak peek at and be notified when it’s available for purchase.

The essence evokes Kim’s sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.  


Vera Wang Glam Princess

Vera Wang has added a new fragrance to the Princess lineup.

Glam Princess is “for the boldly brilliant girl who is ready to celebrate and rule the world in the most glamorous way. She introduces herself with guava and juicy pear, reveals her beautiful heart with liquid honey and vanilla orchid, and offers sweet depth with marshmallow accord and cedarwood.”

Zoe Kravitz has succeeded Camila Belle as the new face of Vera Wang Princess. Descended from rock/celeb royalty (her parents are Lenny Kravitz and Lisa Bonet), I think she’s a great choice to usher Princess into the a new decade.

So, does Glam Princess rule? I actually haven’t sniffed Glam Princess yet, but I own – and adore – the other Princess incarnations (Flower Princess, Rock Princess and the original Princess, which I wore on my wedding day)…so I plan to stop by Sephora this week and get a whiff. I’ll let you know what my nose thinks soon.

Vera Wang Glam Princess comes in 1 oz Eau de Toilette Spray ($45), 3.4 oz Eau de Toilette Spray ($72), and 5 oz Satiny Body Lotion ($32).

DKNY Delicious Candy Apples Fragrance Collection

This winter, DKNY adds three new gourmand perfumes to the Delicious fragrance family. The Delicious Candy Apples fragrance collection includes:

Sweet Caramel Candy Apple: This sweet caramel scent is a perfect blend of apple, delicate flowers, topped with creamy caramel and vanilla – making this new scent a delectable choice.

Ripe Raspberry Candy Apple: This ripe raspberry blend has touches of scrumptious green apple, raspberry, and floral and is finished with coca-cola making this new scent an ideal treat.

Juicy Berry Candy Apple: The combination of blackberry, fresh apple blossoms wrapped in rose petals and sandalwood make this new scent a delicious indulgence.

The Delicious Candy Apples fragrances are $55 (1.7 oz) and available now at DKNY boutiques, and Ulta. In January 2010, these limited edition perfumes will be available at Sephora.

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