CHANEL just announced that Academy Award winning filmmaker Martin Scorsese will direct the broadcast advertising campaign for their new men’s fragrance. French actor and rising international star, Gaspard Ulliel, is the face of the new line and will be featured in the ads. The new CHANEL men’s fragrance will be launched worldwide in September 2010.
Is there a better fragrance ad than the Dior J’Adore commercial starring Charlize? I think not. No only did it prompt me to get reacquainted with J’Adore’s fruity floral bouquet (we originally parted ways in college), I even downloaded Marvin Gaye’s “A Funky Space Reincarnation” on my iPod…good stuff.
The commercial for Miss Dior Cherie (directed by Sophia Coppola) is another great one. Dior just does it better. One perfume ad I could do without (besides the Britney Spears ones – those go without saying), however, is the Estee Lauder Pleasures commercial. I cannot stand the way Gwyneth Paltrow pronounces “pleasures”…her accent just sounds so contrived; makes me wince every time she says it. My theory is that she’s spent too much time viva la vida in London. Anyway…now, when it comes on TV, I brace myself for it. Too bad…great perfume, stinky ad.
Today, Avon announced it has signed actress Zoë Saldana to be the spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.
“I’m very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”
“We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood – and has built a strong reputation for playing empowering characters that leave a lasting impression,” says Geralyn Breig, Senior Vice President and President of Avon North America. “We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”
An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.
Though you can’t buy Kim Kardashian’s new fragrance until February, you can get a sneak peek at Sephora.com and be notified when it’s available for purchase.
The essence evokes Kim’s sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.