I don’t know who is in the running for this year’s Nobel Peace Prize. But I’ll tell you who should be – the people over at Living Proof.
Sure, they haven’t ended any wars or found a way to mend the broken healthcare system in the U.S., but they have achieved the unthinkable. Women worldwide are finally at peace with their hair thanks to Living Proof’s revolutionary No Frizz products.
Developed by a talented team of MIT scientists, No Frizz is a comprehensive collection of cutting-edge, humidity-resistant formulas that work for all hair types. And besides obliterating frizz, these products also manage to smooth hair without a heavy or greasy feel, impart lasting shine and softness, and repel dirt and oil so you can go longer between shampoos.
Ever since I started using the No Frizz styling products “frizz” has ceased to be a word in my vocabulary (except here, obv). I use No Frizz religiously and even take them to the salon with me when I’m getting me hair did. When Spoiled Pretty partnered with Living Proof for a giveaway, the winner wrote back – raving that these are products she’ll use FOR LIFE. I mean, just read her review and tell me you’re not convinced.
As if these styling products weren’t enough of a contribution to society, Living Proof now adds shampoo and conditioner to its repetoire.
“We like to refer to these two products as a labor of love for our scientists,” says CEO Rob Robillard. “When we first started introducing the No Frizz styling products to the press and to retailers out there, they kept saying — ‘why don’t you have a shampoo & conditioner?’ Then as all you fans out there learned how great the styling products were you too kept asking — why don’t you have a shampoo & conditioner? The answer was quite simple. We didn’t want to launch just any old shampoo and conditioner, we wanted it to be as revolutionary as our styling products. We wanted you to be blown away again.”
These new daily care products wash away frizz and provide heat protection from tools like blow driers, curling irons and flat irons. The Humidity Blocking, Weightlessly Hydrating, Sulfate-Free Shampoo was developed with PolyfluoroEster and SLMI, a gentle, sulfate-free surfactant, to remove any trace of dirt or oil without stripping the hair. It promises to be the perfect choice for everyday cleansing for all hair types, including color-treated hair. Humidity Blocking, Weightlessly Hydrating, Shine Restoring Conditioner is the natural companion to leave hair soft, shining and hydrated without weighing it down.
Moisture Restoring No Frizz Leave-In Conditioner will soon be added to the No Frizz family. It is an ideal option for drier hair, incorporating PolyfluoroEster with lightweight glycerin as the key moisturizing component instead of heavy oils, a first for a leave-in frizz-fighting product.
No Frizz Shampoo and Conditioner are available now at livingproof.com. The entire collection will launch in September 2009 at Sephora and QVC.