Archive of ‘Lashes’ category

Maybe She’s Born With It…Maybe It’s Smashbox Lash DNA Mascara

smashbox+lash+dna+mascara Maybe Shes Born With It...Maybe Its Smashbox Lash DNA Mascara
The last time I reviewed a mascara was like four fortnights ago. The reason being that I haven’t been all that impressed with the lash lengtheners coming across my proverbial desk. But Smashbox recently busted me outta my boredom, and has me all bright eyed and bushy-lashed over its new mascara offering.

Lash DNA Mascara ($19) darkens, fattens and lengthens without clumps. The hella cool ‘double helix’ wand creates a doe eyed effect that looks, surprisingly, natural. I suppose that’s why they call it Lash DNA; it truly makes you look like you’ve won the genetic (lash) lottery.

Available at Sephora and

Spoiled Pretty Street Style: Dayna In Philadelphia

 Spoiled Pretty Street Style: Dayna In PhiladelphiaBecause I know how much you love themed posts, like Recessionista’s Fabuless Pick of the Week and my celebrity articles, I’m adding another one to the roster…

Welcome to Spoiled Pretty Street Style – a new column that shines a spotlight on fashion and beauty trends, and how they’re being interpreted in your neck of the woods.

For the inaugural post, I’m spotlighting Dayna, an impossibly chic Philadelphia lawyer.

In the photo, Dayna is rocking: a Black Halo dress, J. Crew cardigan, Marc Jacobs sunglasses, Heidi Klum earrings, Lagos ring, David Yurman and Charriol bracelets, Louis Vuitton handbag, and Boutique 9 sandals.

SP: What are your top five beauty products for summer?
Dayna: Darphin Cleansing Foam Gel, NARS Bronzing Powder, NARS Blush in Orgasm, Diorshow Black Out Mascara, and Chanel Aqualumiere Lip Gloss in #72 (Bubble Plum)

SP: Are there any celebrities whose style you admire?
Dayna: Rachel Bilson, Kate Bosworth, Lauren Conrad, Diane Kruger, and Nicole Richie

SP: What items are you currently coveting?
Dayna: Burberry trench coat and . Oh, and a Chloe Paddington bag. I just don’t think I should be living without it.

SP: What is your #1 beauty tip?
Dayna: Use a heated eyelash curler. They make a travel one at Sephora. It’s amazing.

Want to be featured in Street Style? Take a photo of yourself or someone you know, stylin‘ and profilin‘…with a breakdown of the fashion and beauty products pictured. Then send it to my inbox. If you’re chosen, I’ll feature the look on Spoiled Pretty – and I’ll send you a beauty goodie for your troubles!

Lancôme Oscillation Powerbooster Lash Primer

lancome+oscillation+powerbooster Lancôme Oscillation Powerbooster Lash Primer

lancome+oscillation+powerbooster+lash+primer Lancôme Oscillation Powerbooster Lash Primer
There’s a new addition to the Lancôme Oscillation family. Oscillation Powerbooster is “the first vibrating power primer to boost the appearance of natural lash growth. The vibrating power primer enhances lash thickness, density and appearance of length so that naturally occurring lash growth is more visible/noticeable.”

To use, apply Oscillation Powerbooster “to prepare and improve the lash surface, followed by your favorite mascara to maximize your makeup result.” Sounds promising, and I appreciate that Lancôme encourages you pair Powerbooster with your fave mascara – not just Oscillation.

But for a truly wide-eyed look, all you need to do is peep Powerbooster’s hefty price tag: $39. Ouch!

Lancôme Oscillation Powerbooster is a Nordstrom exclusive.

Recessionista’s Fabuless Pick of the Week: L’Oreal Voluminous Mascara in Carbon Black

loreal+voluminous Recessionistas Fabuless Pick of the Week: LOreal Voluminous Mascara in Carbon BlackLast month, while attending a New York Fashion Week event, I approached a total stranger because I was so bewitched by her lush, super-sized lashes. I asked her what mascara she was using – and I half expected her to say DiorShow, Givenchy Phenomen’Eyes or some pricey, unheard-of formula that you can only get in Europe or Japan (because that always seems to be my luck). So imagine my shock when she responded, “It’s L’Oreal Voluminous. I’ve been using it since I started wearing makeup, and I haven’t found anything else that I prefer more.”

Voluminous Mascara? Where have I been? I wore Voluminous in college, when drugstore was all I could afford. But once I got myself a jobby job, I traded in mass market for prestige (for the most part) and dropped Voluminous like a bad habit. This chance encounter with Voluminous’ new BFF made me feel salty and snobbish for forgetting my humble beginnings. So I recently picked up a tube of Voluminous Mascara in Carbon Black and hoped the old spark would ignite. The verdict: lashes so hot, they could start an inferno!

L’Oreal Voluminous not only pumped up the volume of my sparse lashes, the mascara took my fringe to new heights…all without clumps. And unlike so many mascaras on the market nowadays, the Voluminous brush doesn’t grab too much product – which is great because I hate having to wipe off excess product and helplessly watch as half of the tube’s content goes in the trash, on a tissue. Another thing I appreciate about Voluminous is that – after it dries – my lashes don’t feel rock hard and brittle; they’re still soft and flexible, yet the color stays put and doesn’t migrate under my eyes after a long day.

carbon+black+l%27oreal+voluminous Recessionistas Fabuless Pick of the Week: LOreal Voluminous Mascara in Carbon Black

Moral of the story: don’t forget your roots. Oldies can still be goodies…and this goodie is great, because it costs less than $8! Stranger in NYC, thanks for inspiring me to reconnect with an old friend.

Reunited and it looks so good
Reunited ’cause we understood
There’s one perfect fit
And, sugar, this one is it
We both are so excited
‘Cause we’re reunited – hey, hey

L’Oreal Voluminous Mascara in Carbon Black is sold at drugstores and mass market retailers. And right now, is having a special promotion: buy any L’Oreal cosmetic item and get 50% off the second. So take my advice and take advantage of’s beneficence.

And just in case you were wondering, that yummy sparkle on my eyes comes courtesy of MAC’s new Sugarsweet collection. I traced the inner corners with the Lemon Chiffon Shade Stick to give my peepers some sparkle and make them pop!

LashBlast Wannabe: Max Factor 2000 Calorie Extreme Mascara

max+factor+2000+calorie+extreme+mascara LashBlast Wannabe: Max Factor 2000 Calorie Extreme Mascara
When I first laid eyes on Max Factor’s new 2000 Calorie Extreme Mascara, I thought I was experiencing a case of déjà vu. There’s a definite glitch in the Matrix, because this mascara is like the goth version of CoverGirl’s cult classic, LashBlast. The 2000 Calorie Extreme tube is exactly the same as LashBlast’s, just in black – and the wand is a doppleganger for LashBlast’s super-sized applicator brush.

lashblast+vs+2000+calorie+extreme LashBlast Wannabe: Max Factor 2000 Calorie Extreme Mascara

covergirl+lashblast+mascara LashBlast Wannabe: Max Factor 2000 Calorie Extreme MascaraGiven the striking similarities, I expected Max Factor’s latest mascara to deliver dramatic, doe-eyed lashes. Instead, 2000 Calorie Extreme’s dry formula fattened up my lashes with a whole lotta clumps.

I even tried wiping excess product off of the brush and separating with a lash comb, post-application. But the mascara still failed to give me LashBlast’s intense, fuss-free fringe.

In summation, if you’re in the market for a fabulous, volumizing drugstore mascara, just buy CoverGirl’s LashBlast.

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